B.A. in Communication

Student Learning Outcomes

Students graduating with a B.A. in Communication from Cal State East Bay will be able to:

  • Create, analyze, edit, and respond to written, spoken, and visual messages in multiple formats and contexts.
  • Research and evaluate effective communication including design and production techniques and quantitative, qualitative, and critical inquiry.
  • Effectively communicate as leaders and participants in collaborative and individual contexts involving divergent ideas, conflicts, and relationships across cultural and gender differences.
  • Explain and illustrate the construction and maintenance of shared communities that influence and are influenced by communication using critical, cultural, racial, socio-political, gender and justice perspectives.
  • Explain and illustrate concepts of ethical and democratic leadership applying major communication perspectives, including rhetorical and discursive processes, purposes, and relevant media.
  • Explain and illustrate the role identity plays in communication within global and local contexts and in negotiating paradoxes of participation.

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