International Business Diploma Course Descriptions
Developing an International Business Strategy
MGMT 7710 (4 units)
This "big picture" module is offered to prepare participants to develop an international strategy consistent with their firms' overall strategy. Participants learn how to identify industry/country attractiveness and how to gauge the strengths and weaknesses of potential competitors. This course further explores entry strategies, localization issues and the benefits of different forms of partnerships or alliances.
International Marketing Decisions
MKTG 7801 (4 units)
This course will cover the basic concepts and principles of finance, and then introduce the tools and mechanisms used to make sound financing decisions. Emphasis is placed on developing understanding of the process for making effective export marketing decisions. Topics include foreign sales tactics, product pricing assessments and channeling opportunities to foreign buyers.
eCommerce Marketing for International Business
MKTG 7806 (4 units)
Internet Marketing and e-commerce are growing faster than any marketing medium ever has. Broader marketing, increased sales, improved customer service, reduced costs and improved customer data collection are just a few of the benefits companies are receiving as they develop their e-commerce strategies.
In this introductory overview course, you will learn what it takes to market and promote a successful e-commerce solution. You will learn how e-commerce fits into the marketing mix. You will analyze market trends and case studies, and discuss strategies for acquiring and retaining target customers online. You will also learn what it takes to maintain a successful e-commerce program and how to measure results vs. marketing objectives.
International Business Finance
FIN 7700 (4 units)
The basic concepts and principles of finance are reviewed before participants gain exposure to the tools and mechanisms used to make sound financing decisions. Topics include the role of insurance, hedging and other financial mechanisms, developing robust payment solutions for exporting and importing, and e-commerce tools in international trade. A review of the principal financial institutions that assist international trade, both in the U.S. and among principal U.S. trading partners, also is provided.
International Business Law
MGMT 7712 (4 units)
International and domestic law is explored in the context of international business. The course provides a general overview of corporate and partnership law. It also covers the treatment of intellectual property rights in the context of international business, the legal framework associated with imports and exports and the mechanisms and institutions that affect conflict resolution.
E-Business Supply Chain Management
MGMT 7700 (4 units)
To create a successful e-business, there must be an efficient, responsive supply chain linking all customers, suppliers, factories, warehouses, distributors, carriers and other trading partners. This course introduces specific methods on how to profitably and efficiently fulfill customer demand through the Internet.