Why Cal State East Bay?

The College of Business and Economics (CBE) provides a leading-edge curriculum and a customizable approach to business education. Our B.S. in Business Administration is structured around a core set of classes that develop comprehensive business perspective and skills. With classes that range from Multinational Business to Professional Business Ethics to Marketing Principles, a graduate in our program is poised for a lifetime of achievement in the professional world.

WHAT MAKES OUR PROGRAM DISTINCTIVE?

We provide our students with a strong business foundation including in-depth knowledge of global business affairs, ethical responsiblity, technological and analytical tools, communication skills, and general management know-how.

LEARNING COMMUNITIES

The CBE has developed specific Learning Communities (Clusters) to help expose our students to the major early on, while also exploring other areas of interest. The thematic linking of courses allows students to connect with their peers, faculty, staff, and other business professionals while fulfilling General Education andlower division major requirements.

EXPERIENTIAL LEARNING

Our classes are project-oriented; simulating real-life business situations and requiring students to present key client deliverables like integrated marketing campaigns or economic forecasts. Programs, such as the Business Opportunity Program and our Financial Literacy Center, allow students to gain experience while helping local community-based businesses.

MAKING CONNECTIONS

Through our career fairs, networking events, alumni mentors, leadership workshops and student business clubs, our graduates can hone their skills and make the connections necessary to lauch their careers.