Marketing Minor

Students who declare a minor in marketing will take courses that simulate real-life business situations, and require students to present key deliverables like integrated marketing campaigns or doing market research for a high tech startup. The minor program is designed to complement your primary degree of study.

Curriculum

The minor in Marketing is offered through the Department of Marketing and Entrepreneurship. 

Lower Division (12 units)

  • ACCT 2251 Introduction to Financial Accounting (4)
  • ECON 2301 Principles of Microeconomics (4)
  • ENTR 2485 Establishing & Managing a Small Business (4)

Upper Division (20 units)

  • MGMT 3614 Organizational Behavior (4)
  • MKTG 3401 Marketing Principles (4)

Three additional Marketing courses from the following list, excluding ENTR 4485, 4490 and MKTG 3495. (12)

  • MKTG 3410 Advertising Management (4)
  • MKTG 3415 Personal Selling (4)
  • MKTG 3425 Promotion (4)
  • MKTG 3440 Products & Pricing (4)
  • MKTG 3445 Marketing Research (4)
  • MKTG 4400 Integrated Marketing Management (4)
  • MKTG 4412 Media Planning (4)
  • MKTG 4415 Corporate Communications (4)
  • MKTG 4417 Consumer Behavior (4)
  • MKTG 4435 Services Marketing (4)
  • MKTG 4450 Marketing Seminar (4)
  • MKTG 4470 International Marketing (4)
  • MKTG 4585 E-Commerce Marketing (4)