CSUEB Catalog 2007-2008: Advertising (Undergraduate)

Advertising

	Department Information
	Program Information
	Minor In Advertising

Department Information

Department of Marketing and Entrepreneurship
College of Business and Economics
Office: Valley Business & Technology Bldg., Rm. 342
Phone: (510) 885-3326

Department of Communication
College of Letters, Arts, and Social Sciences
Office: Meiklejohn Hall, Room 3011
Phone: (510) 885-3292


Advisors Robert Terrell (Mass Communication, CLASS), Ph.D. University of California, Berkeley C. Joanna Lee (Marketing and Entrepreneurship, CBE), Ph.D. University of Texas at Austin

Please consult the 2008-2009 online catalog for any changes that may occur.

Program Information

The advertising minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. This may be an attractive specialization for students in such majors as business, mass communication, art, or psychology.

Careers in advertising include positions with advertising agencies in account supervision, copywriting, production, traffic, marketing and media research, and media buying.

Students with advertising skills are also in demand for the advertising and public relations departments of corporations and not-for-profit organizations, in radio, television, newspapers and magazines, and in specialty firms such as direct mail, outdoor advertising, marketing research agencies, production shops, and syndicated data services.

Students in the Advertising Minor are urged to complete some of the listed elective courses and, in particular, to seek out co-op education or internship placements during their junior and senior years. Practical working experience is available through active participation in The Advertising Agency, which serves The Pioneer, Escape Magazine, and KSUH-Radio within the Department of Communication.

Advertising options are available under the Business Administration major (see the Business Administration chapter) and the Mass Communication major (see Mass Communication chapter in the undergraduate section). A student will not be permitted to earn both an option and a minor in advertising.

Minor In Advertising

Required Courses (47 units)
Students must have completed the prerequisites listed in the course description for any course they use to satisfy the following requirements.

(Communication majors may use all 47 units for their major and/or G.E. requirements; Business Administration majors may use 39 of the 47; Sociology majors, 31 of the 47; and English and Psychology majors, 27 of the 47 units.)


	COMM 3340 Graphic Communication (4) COMM 4520 Advertising Theory and Practice (4) COMM 4530 The Advertising-Public Relations Campaign (4) ENGL 2005 Grammar for Writers (4) or ENGL 3005 Study of Language (4) MKTG 3401 Marketing Principles (4) MKTG 3410 Advertising Management (4) MKTG 3445 Seminar in Marketing Research (4) or SOC 4111 Methods of Sociological Research I (4) MKTG 4412 Media Planning (4) or COMM 3100 Television Production/Direction (4) PSYC 1000 General Psychology (or 1001) (5) STAT 1000 Elements of Probability and Statistics (5) or STAT 2010 Elements of Statistics for Business and Economics (5) An advisor-approved Art activity course (5)
Strongly Recommended
	PSYC 1100 Critical Thinking in Psychology (4) PSYC 3510 Attitudes and Opinions (4) or PSYC 4740 Psycholinguistics (4) Co-op Ed or internship experiences in advertising and/or public relations (4-8)
Additional Electives Relevant to the Minor
	ACCT 2251 Financial Reporting and Analysis (4) ART/COMM 3600 Intermediate Photography (5) ART/COMM 4600 Advanced Photography (5) COMM/ART 2700 Introduction to Photography (5) COMM 3110 Law of Mass Communication (4) COMM 4050 Theories of Mass Communication (4) COMM 4510 Public Relations Theory and Practice (4) MKTG 3425 Promotion (4) MKTG 4415 Corporate Communications (4) SOC 1000 Introduction to Sociology (or 1001 or 1002 or 2001 or 2002) (4)