Communication   Department Information   Program Description   Career Opportunities   Features   Major Requirements (B.A.)   Other Degree Requirements   Minor Requirements   Organizational Communication Certificate   Single Subject Matter Preparation Program   Undergraduate Courses
Department Information	Department of Communication College of Letters, Arts, and Social Sciences Office: Meiklejohn Hall 3011 Phone: (510) 885-3292; FAX: (510) 885-4099   Professor Emeritus John Hammerback, Ph.D. Indiana University   Professors Thomas S. McCoy, Ph.D. Ohio University Sally K. Murphy, Ph.D. University of Minnesota, Minneapolis Anne L. Pym, Ph.D. The Pennsylvania State University Robert L. Terrell, Ph.D. University of California, Berkeley Gale Young, Ph.D. University of California, Los Angeles   Associate Professor James Forsher, Ph.D. University of Southern California   Assistant Professors William Alnor, Ph.D. Temple University Lonny J. Brooks, Ph.D. University of California, San Diego Valerie Sue, Ph.D. Stanford University   Lecturers Deborah M. Alexander, M.A. California State University, Hayward Diana Bennett, M.A. California State University, Hayward Marsha Ginsburg, M.S. University of Michigan Veronica Martinez, M.A. California State University, Hayward Elise B. Poole, B.A. The American University in Cairo (Egypt) Eric Ronning, M.B.A. San Francisco State University Agha Saeed, Ph.D. University of California, Berkeley     Please consult the 2008-2009 online catalog for any changes that may occur.
Program Description	The Department of Communication features both the study of communication theory and criticism, and the development of practical skills. At a time when media (print, telephone, television, internet), modes of communication (oral, written, visual), and contexts (face-to-face, public, and organizational) converge in our careers and daily lives, the department offers the first state-university program in the Bay Area to cover this interrelated spectrum of today's communication in new and traditional forms. The Department of Communication's broad range of courses and programs (from public, interpersonal, and family communication to broadcasting, new media of electronic communication, and everything in between) provides exciting choices. Students acquire skills in critical analysis, speaking, writing, and electronic and digital communication. They learn about the changing world of today's mass media as well as the long history of the relationship between communication, self, and society; and they are prepared for a broad array of careers. All graduates must complete six core courses in communication and select one of nine options. They may also take complementary coursework in other areas of study offered by the department.   Student Learning Outcomes Students graduating with a B.A. in Communication from Cal State East Bay will have achieved the following: 1) Knowledge--students develop and demonstrate critical methods of analysis of messages; 2) Skills--students develop and demonstrate competence in advanced critical thinking skills for creation and analysis of communication; 3) Disposition--students develop and demonstrate their curiosity and conscience by asking questions for clarity, comparison, and connection and perceptively reflect back their responses.
Career Opportunities	Communication skills are essential in both work and social settings. Recruiters and placement officers for all types of organizations and positions rank oral and written communication skills at the very top of the list of qualities they look for in job candidates. The department's graduates have entered the following careers:   Advertising Executive • Business Executive • Communication Specialist • Consultant • Copy Editor • Copywriter • Corporate Communications Director • Corporate Communicator • Critic • Customer Service Representative • Debate Coach • Employee Relations Representative • Film Editor • Graphic Artist • Human Resource Administrator • Impression Management Specialist • Interviewer • Journalist • Media Consultant • Media Specialist • News Director • Newscaster • News Writer • Photojournalist • Professor • Public Information Specialist • Public Relations Representative • Publications • Radio Programmer • Sales Representative • Specification Writer • Talk Show Host • Teacher • Technical Writer • Television Producer • Trainer • Writer
Features	Related activities available through the Department of Communication include: the university paper (The Pioneer), and CNTV cable television which broadcasts the department's student-produced programs. Also housed within the department is a working advertising agency and an active internship program that functions in cooperation with Bay Area business.   Instructional facilities include a large and well-equipped television studio, color and black-and-white photography laboratories, a 28-station computer lab for news writing and reporting, and desktop publishing equipment for the student newspaper. Student productions are published on the Internet.   The department has affiliations with the Association of Schools of Journalism and Mass Communication, the Association for Education in Journalism and Mass Communication, the California Newspaper Publishers Association, and the California Intercollegiate Press Association. The department also sponsors a campus chapter of the Society of Professional Journalists and the Public Relations Student Society of America.   In addition to classroom study of interpersonal, intercultural, organizational, and public communication, the department sponsors a Communication Laboratory open to the campus community that provides communication-related support services. Upper division Communication majors and graduate students serve as tutors who help students research, organize, outline, and deliver oral presentations. The department also offers campus internship programs for credit, and each year awards a number of scholarships to Communication majors. The Rhetorical Criticism Conference, inaugurated in 1966, brings students to campus from across the United States. Student-scholars present papers to professor-critics who review and respond to their work. Commended papers are presented to the entire conference and published in the annual conference journal. This scholarly exchange of ideas provides not only suggestions for improvement in the current work of student participants, but stimulates further scholarship in rhetorical and communication criticism.
Major Requirements (B.A.)	Because requirements are subject to change, consult an advisor in the Department of Communication for clarification and interpretation of your major requirements. The major in Communication consists of 24 units of core courses in communication, with an additional 50 to 100 units in a selected option for a total of 74-124 units; the B.A. degree requires a total of 180 units.   I.  Required Core Courses (24 units) COMM 1000 Public Speaking (4) (Note: Meets GE Oral Communication requirement) COMM 2100 Introduction to Communication (4) COMM 2200 Introduction to Journalistic Writing (4) COMM 3200 Introduction to Research Methods in Communication (4) COMM 3810 Introduction to Communication Theory (4) COMM 4875 Senior Seminar (4)   II.  Options (50-100 units) Students must select one of the following options in addition to completing the required core courses listed above.   A.  Advertising Option (93-99 units) The Advertising option is offered in cooperation with the Department of Marketing and Entrepreneurship, College of Business and Economics. (An Advertising option is also available within the Business Administration major. See the undergraduate section of this catalog.)   1.  Specialized Courses Required (25 units)   a.  Lower Division Requirements (9 units) ECON 2301 Principles of Microeconomics (4) STAT 1000 Elements of Probability and Statistics (5)   b.  Upper Division Requirements (16 units) COMM 4520 Advertising Theory and Practice (4) COMM 4530 The Advertising/Public Relations Campaign (4) MKTG 3401 Marketing Principles (4) MKTG 3410 Advertising Management (4)   2.  Students must also complete the 68-74 units required for the general Mass Communication option. See "Mass Communication Option, General" later in this chapter.   B.  Broadcasting Option (84-90 units)   1.  Specialized Courses Required (26 units) COMM 3100 Television Production/Direction (4) COMM 3130 Broadcast News I (4)   Select one set of two courses (8 units) COMM 3140 Broadcast News II (4) COMM 4100 Television Documentary Production (4)   or   COMM 3160 Radio Operations (4) COMM 4200 Radio Programming and Promotion (4)   Select two of three workshops (4 units) COMM 3220 Media Workshop: Print (2), COMM 3231 Media Workshop: Radio (2), or COMM 3232 Media Workshop: TV (2)   Electives, selected from the following (6 units) COMM 3101 Television Pre-production (4) COMM 3102 Television Post-production (4) COMM 3231 Media Workshop: Radio (2) COMM 3232 Media Workshop: TV (2) COMM 4650 Internship in Communication and Media (2, 4)   2.  Additional Upper-Division Required Courses (8 units) COMM 3000 History of Mass Communication (4) COMM 3110 Law of Mass Communication (4)   3.  Students must also complete the 50-56 units listed under sections 3-6 of the general Mass Communication option. See "Mass Communication Option, General" later in this chapter.   C.  Interpersonal Communication Option (50 units)   1.  Specialized Courses Required (24 units) COMM 1004 Interpersonal Communication (4) COMM 4810 Human Communication Theory (4)   COMM 4858 Communciation in Personal Relationships (4) or COMM 4880 Communication and Conflict Resolution (4)   COMM 4870 Methods of Research in Speech Communication (4)   Select two courses from the following (8 units): COMM 3520 Nonverbal Communication (4) COMM 4515 Critical Discourse in Multicultural America (4) COMM 4515 Critical Discourse in Multicultural America (4) COMM 4810 Human Communication Theory (4) COMM 4840 Organizational Communication (4) COMM 4850 Gender and Communication (4) COMM 4858 Communication in Personal Relationships (4) COMM 4880 Communication and Conflict Resolution (4)   2.  Additional Upper Division Required Courses (18 units) COMM 3411 Argumentation and Debate (4) COMM 3510 Small Group Communication (4)   COMM 4183 Speech and Debate Activities Workshop (2) or COMM 4650 Internship in Communication and Media (2)   COMM 4201 Comparative Traditions of Rhetoric (4) COMM 4830 Intercultural Communication (4)   3.  Electives selected from the following (8 units): COMM 1004 Interpersonal Communication (4), 3520 Nonverbal Communication (4), 3530 Interviewing Principles and Practices (4), 3540 Business and Professional Presentations (4), 3898 Cooperative Education (1-4), 4183 Speech and Debate Activities Workshop (1-3), 4350 Persuasive Speaking (4), 4411 Principles of Argumentation (4), 4460 American Public Address (4), 4515 Critical Discourse in Multicultural America (4), 4550 Communication Criticism (4), 4560 Ethics of Communication (4), 4610 Rhetoric of Popular Culture (4), 4615 Modern Rhetorical Theory (4), 4650 Internship in Communication and Media (2-4), 4700 Topics in Speech Communication (4), 4810 Human Communication Theory (4), 4840 Organizational Communication (4), 4850 Gender and Communication (4), 4858 Communication in Personal Relationships (4), 4860 Ethnic Public Address (4), 4870 Methods of Research in Speech Communication (4), 4875 Senior Seminar (4), 4880 Communication and Conflict Resolution (4)   D.  Journalism Option (90-96 units)   1.  Specialized Courses Required (22 units) COMM 3220 Media Workshop: Print (2) COMM 3340 Graphic Communication (4) COMM 3350 Magazine Publishing in America (4) COMM 4010 Public Affairs Reporting (4)   Select two courses from the following (8 units): COMM 3240 Public Opinion (4) COMM 3410 Feature Writing (4) COMM 4150 Mass Media and Government (4) COMM 4450 Selected Topics in Reporting and Editing (4)   2.  Students must also complete the 68-74 units required for the general Mass Communication option. See "Mass Communication Option, General" which follows.   Note: To fulfill the Workshop requirement (section # 2 under the general Mass Communication Option) students must choose either COMM 3231 or 3232, and may not repeat COMM 3220 (Media Workshop: Print) required under "Specialized Courses" above.   E.  Mass Communication Option, General (68-74 units)   1.  All of the following (16 units): COMM 3000 History of Mass Communication (4) COMM 3010 News Reporting and Writing (4) COMM 3110 Law of Mass Communication (4) COMM 3310 Editing (4)   2.  One workshop course selected from the following (2 units): COMM 3220 Media Workshop: Print (2) COMM 3231 Media Workshop: Radio (2) COMM 3232 Media Workshop: TV (2)   3.  Two courses selected from the following (8 units): COMM 3240 Public Opinion (4), 3700 Digital Photography and Photo Essay (4), 4050 Theories of Mass Communication (4), 4110 International Communication (4), 4150 Mass Media and Government (4), 4510 Public Relations Theory and Practice (4), 4520 Advertising Theory and Practice (4)   4.  Two courses selected from the following (8 units): COMM 1005 Viewing Diversity (4), 2250 Sports and Media (4), 3100 Television Production/Direction (4), 3130 Broadcast News I (4), 3340 Graphic Communication (4), 3350 Magazine Publishing in America (4), 3410 Feature Writing (4), 4010 Public Affairs Reporting (4), 4450 Selected Topics in Reporting and Editing (4), 4530 The Advertising-Public Relations Campaign (4)   5.  Electives selected from the following (6-8 units):   ART/COMM 2701 Introduction to Photography (4), 3600 Intermediate Photography (4), 3650 Color Photography (4), 3660 Portrait Photography (4), 4600 Image and Idea (4); COMM 3101 Television Pre-production (4), 3102 Television Post-production (4), 3370 Information on the Internet (4), 3400 The Ethnic Media in America (4), 3700 Digital Documentary and Photo Essay (4), 4360 Advanced Electronic Web Publishing (4), 4500 Women in Media (4), 4540 Selected Topics in Mass Communication and Public Policy (4), 4650 Internship in Communication and the Media (2, 4); COMM/ART 2700 Introduction to Photography (4), 3500 Photojournalism (4), 4620 History of Photography (4)   Note: Any communication course that is listed in sections 1-4 may be used for elective credit if it is not being used elsewhere to fulfill major requirements. No course may be double-counted in different sections of the major.   6.  Courses in Supporting Fields (28-32 units)   a.  One course in computational skills (4-5 units): STAT 1000 Elements of Probability and Statistics (5) or MATH 1110 The Nature of Mathematics (4)   b.  Three courses in language skills (12 units): Complete one of the following two sequences.   Foreign language sequence (12) The foreign language sequence may be completed by taking three sequential quarters or two sequential semesters of a foreign language with a grade of "C" or better. (Sign language is accepted as a foreign language for purposes of this requirement.)   Language and symbolic systems sequence (12 units) The language and symbolic systems sequence may be completed by taking three courses from the following:   ANTH 1800 Introduction to Anthropological Linguistics (4), 3800 Language and Culture (4); COMM 3510 Small Group Communication (4), 3530 Interviewing Principles and Practices (4), 4810 Human Communication Theory (4), 4840 Organizational Communication (4); ENGL 2005 Grammar for Writers (4), 2010 Vocabulary Building (4), 3005 Study of Language (4), 3010 Modern English Grammar (4), 3040 Linguistic History of the English Language (4); PSYC 4740 Psycholinguistics (4)   c.  Fields of Concentration (12-15 units)   Students should select three upper division courses, related in subject matter but not necessarily confined to a single department, that will provide a concentration of knowledge within an area of interest in the Mass Communication major. Ideally, this concentration will complement the student's communication skills and career choice. Any upper division course outside of COMM must be taken for a letter grade. (Students who have not yet fulfilled their upper division general education requirements may also be able to use these classes for that purpose.)   F.  Organizational Communication (54 units)   1.  Specialized Courses Required (24 units) COMM 1004 Interpersonal Communication (4) COMM 4810 Human Communication Theory (4) COMM 4840 Organizational Communication (4) COMM 4870 Methods of Research in Speech Communication (4)   Two courses selected from the following (8 units): COMM 3485 Voice and Speech Improvement (4) COMM 3520 Nonverbal Communication (4) COMM 3530 Interviewing Principles and Practices (4) COMM 3540 Business and Professional Presentations (4) COMM 4610 Rhetoric of Popular Culture (4) COMM 4850 Gender and Communication (4) COMM 4880 Communication and Conflict Resolution (4)   2.  Complete three advisor-approved courses from Group I, II or III (12 units)   Group I - Marketing Focus: MKTG 3401 Marketing Principles (4), 3410 Advertising Management (4), 3415 Personal Selling (4), 3425 Promotion (4), 3495 Business Communication (4), 4415 Corporate Communications (4), 4425 Sales Training (4), 4465 Web Marketing (4)   Group II - Media Focus: COMM 3010 News Reporting and Writing (4), 3020 Public Relations Writing (4), 3340 Graphic Communication (4), 3360 Electronic Publishing and the Internet (4), 4050 Theories of Mass Communication (4), 4510 Public Relations Theory Practice (4), 4520 Advertising Theory and Practice (4), 4530 The Advertising/Public Relations Campaign (4)   Group III - Management Focus: MGMT 3600 Theories of Management (4), 3614 Organizational Behavior (4), 4618 Human Resources Training and Development (4); PUAD 4800 Public Administration and Society (4) 4830 Organizational Theory and Human Behavior (4)   3.  Additional Upper Division Required Courses (18 units) COMM 3411 Argumentation and Debate (4) COMM 3510 Small Group Communication (4)   COMM 4183 Speech and Debate Activities Workshop (2) or COMM 4650 Internship in Communication and Media (2)   COMM 4201 Comparative Traditions of Rhetoric (4) COMM 4830 Intercultural Communication (4)   G.  Photocommunication Option (94-100 units)   1.  Specialized Courses Required (26 units) ART/COMM 2701 Introduction to Photography or COMM/ART 2700 Introduction to Photography (4)   ART/COMM 3600 Intermediate Photography or ART/COMM 3650 Color Photography (4)   COMM 3220 Media Workshop: Print (2) COMM 3340 Graphic Communication (4) COMM/ART 3500 Photojournalism (4) COMM 3700 Digital Documentary and Photo Essay (4) COMM/ART 4620 History of Photography (4)   2.  Students must also complete the 68-74 units required for the general Mass Communication option. See "Mass Communication Option, General" earlier in this chapter.   Note: To fulfill the Workshop requirement (section # 2 under the general Mass Communication Option) students must choose either COMM 3231 or 3232, and may not repeat COMM 3220 (Media Workshop: Print) required under "Specialized Courses" above.   H.  Public Communication Option (54 units)   1.  Specialized Courses Required (28 units) COMM 4411 Principles of Argumentation (4) or COMM 4560 Ethics in Communication (4)   COMM 4460 American Public Address (4) COMM 4550 Communication Criticism (4) COMM 4615 Modern Rhetorical Theory (4)   Three courses selected from the following (12 units): COMM 3485 Voice and Speech Improvement (4) COMM 4350 Persuasive Speaking (4) COMM 4610 Rhetoric of Popular Culture (4) COMM 4860 Ethnic Public Address (4)   2.  Additional Upper Division Required Courses (18 units) COMM 3411 Argumentation and Debate (4) COMM 3510 Small Group Communication (4)   COMM 4183 Speech and Debate Activities Workshop (2) or COMM 4650 Internship in Communication and Media (2)   COMM 4201 Comparative Traditions of Rhetoric (4) COMM 4830 Intercultural Communication (4)   3.  Electives selected from the following (8 units): COMM 1004 Interpersonal Communication (4), 3520 Nonverbal Communication (4), 3530 Interviewing Principles and Practices (4), 3540 Business and Professional Presentations (4)), 3898 Cooperative Education (1-4), 4183 Speech and Debate Activities Workshop (1-3), 4350 Persuasive Speaking (4), 4411 Principles of Argumentation (4), 4460 American Public Address (4), 4515 Critical Discourse in Multicultural America (4), 4550 Communication Criticism (4), 4560 Ethics of Communication (4), 4610 Rhetoric of Popular Culture (4), 4615 Modern Rhetorical Theory (4), 4650 Internship in Communication and Media (2-4), 4700 Topics in Speech Communication (4), 4810 Human Communication Theory (4), 4840 Organizational Communication (4), 4850 Gender and Communication (4), 4855 Family Communication (4), 4858 Communication in Personal Relationships (4), 4860 Ethnic Public Address (4), 4870 Methods of Research in Speech Communication (4), 4875 Senior Seminar (4), 4880 Communication and Conflict Resolution (4)   I.  Public Relations Option (94-100 units) The Public Relations option is offered in cooperation with the Department of Marketing and Entrepreneurship.   1.  Specialized Courses Required (26 units) COMM 4510 Public Relations Theory and Practice (4) COMM 4530 Advertising/Public Relations Campaign (4) PSYC 1000 General Psychology (or 1001or 1005) (5)   One statistics course (5 units): STAT 1000 Probability and Statistics (5)   Select two courses from one of the two groups below (8 units)   Group 1 MKTG 3425 Promotion (4) MKTG 4415 Corporate Communication (4) MKTG 4420 Sales Management (4) MKTG 4425 Sales Training (4)   Group II COMM 3510 Small Group Communication (4) COMM 3530 Interviewing Principles (4) COMM 4810 Communication Theory (4) COMM 4840 Organizational Communication (4)   2.  Students must also complete the 68-74 units required for the general Mass Communication option. See "Mass Communication Option, General" earlier in this chapter.
Other Degree Requirements	In addition to major requirements, every student must also complete the university requirements for graduation described in the Baccalaureate Degree Requirements chapter in the front of this catalog. These include the General Education-Breadth requirements; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.
Minor Requirements	I.  Communication Skills Minor The Communication Skills Minor provides substantial study and training in oral and written communication and interpersonal relationships beyond the requirements for General Education. There are 12 units of prerequisites to the minor. The courses used to fulfill these prerequisites may also be used to satisfy the Communication in the English Language requirement (Area A) for General Education. There are 32 units in the minor. At least 16 units of the minor must be upper-division, and at least 18 of the 32 must have department prefixes from outside the student's major.   A.  Prerequisites to the Minor (12 units) (These courses satisfy the Communication in the English Language requirement for General Education.)   COMM 1000 Public Speaking (4) ENGL 1001 Expository Writing (4) PHIL 1000 Workshop in Clear Thinking or PHIL 1001 Introduction to Logic (4)   B.  Requirements for the Minor (32 units) Complete the following courses (12 units):   COMM 1004 Interpersonal Communication (4) COMM 2200 Introduction to Journalistic Writing (4) ENGL 3005 Study of Language (4)   Select two courses from Group 1, and one course from Group 2, and two courses from Group 3 (20 units):   Group 1. Written Presentation (8 units) COMM 3010 News Reporting and Writing (4), 3310 Editing (4), 3410 Feature Writing (4); ENGL 2005 Grammar for Writers (4), 3020 Advanced Expository Writing (4); MKTG 3495 Administrative Communication (4)   Group 2. Oral Presentation (4 units) COMM 3411 Argumentation and Debate (4), 3510 Small Group Communication, 4350 Persuasive Speaking (4)   Group 3. Organizational Behavior and Small Group Interaction (8 units) COMM 3520 Nonverbal Communication (4), 4810 Communication Theory (4), 4830 Intercultural Communication (4), 4840 Organizational Communication (4); HDEV 3800 Human Development and Interaction (4); MGMT 3600 Theories of Management (4), 3614 Organizational Behavior (4); PSYC 3500 Social Psychology (4) (PSYC 3500 and SOC 3500 cannot both be counted in the minor), 3520 Interpersonal Processes (4), 3540 Groups and Organizations (4); PUAD 4830 Organization Theory and Human Behavior (4); SOC 3500 Social Psychology (4) (PSYC 3500 and SOC 3500 cannot both be counted in the minor), 3520 Sociology of Minority Groups (4)   II.  Mass Communication Minor The minor in Mass Communication consists of 34 units.   COMM 2100 Introduction to Communication (4) COMM 2200 Introduction to Journalistic Writing (4) COMM 3100 Television Production/Direction (4) COMM 3110 Law of Mass Communication (4) COMM 3220 Media Workshop: Print (2) COMM 3810 Introduction to Communication Theory (4)   Select one broadcast workshop from the following (2 units): COMM 3231 Media Workshop: Radio (2) or COMM 3232  Media Workshop: TV (2)   Select two courses from the following (8 units): COMM 3010 News Reporting and Writing (4), 3101 Television Pre-production (4), 3102 Television Post-production (4), 3130 Broadcast News I (4), 3140 Broadcast News II (4), 3160 Radio Operations (4), 3240 Public Opinion (4), 3310 Editing (4), 3400 The Ethnic Media in America (4), 4110 International Communication (4), 4500 Women in Media (4)   Department electives (2 units)   III.  Speech Communication Minor The minor consists of at least 32 units in Speech Communication, of which at least 20 must be upper division, to be selected in consultation with a minor adviser. The following courses (20 units) are required for the Speech Communication Minor:   COMM 1000 Public Speaking (4) COMM 1004 Interpersonal Communication (4) COMM 3411 Argumentation and Debate (4) or COMM 3510 Small Group Communication (4) COMM 4201 Comparative Traditions of Rhetoric (4) COMM 4830 Intercultural Communication (4)   See also: minors in Advertising; Multimedia (Art Department); and Photography (Art Department).
Organizational Communication Certificate	The Certificate in Organizational Communication consists of 28 units and is for individuals who already have good basic communication skills and want to perfect and hone those skills. In addition it offers the student a set of courses that are strongly career oriented. The certificate is very relevant to individuals who are already in communication-related career positions and desire both a higher level of communication skills and the accompanying certificate as vehicles to advancement. It is also particularly appropriate for two other groups. The first includes those who are on the fringe of a communication-related career path and want better acceptance as specific career individuals. The second includes those who are not now employed and see the completion of a particular program of study from this set of courses as a certification to potential employers not only of a higher level of communication skills achievement but also of their own seriousness of purpose and commitment to a specific career area.   I.  Required Courses (20 units) COMM 3510 Small Group Communication (4) COMM 4520 Advertising Theory and Practice (4) COMM 4840 Organizational Communication (4) ENGL 3020 Advanced Expository Writing (4) MGMT/ENGR 3600 Theories of Management (4)   II.  Select two courses (8 units) from the following: COMM 3010 News Reporting and Writing (4), 3310 Editing (4), 4510 Public Relations Theory and Practice (4), 4830 Intercultural Communication (4); MGMT 3614 Organizational Behavior (4), 3680 Industrial Relations (4); MKTG 3401 Introduction to Marketing Management (4), 3410 Advertising Management (4), 4422 Sales Training (4); PUAD 4830 Organization Theory and Human Behavior (4)   Note: Students who have completed at other schools the approved equivalent of any of the specifically required five courses should make additional selections from the electives grouping in order to offset those units already completed outside Cal State East Bay. Students who find themselves to be limited in their selection from the elective group due to the number of approved equivalent courses completed at other schools should consult with an advisor for this certificate in order to identify appropriate substitutions to meet the required 28 units in residence for the certificate.
Single Subject Matter Preparation Program	See undergraduate English chapter for Mass Communication and Speech Communication curriculum in English program.
Undergraduate Courses	The course prefix for the following courses is COMM.   1000     Public Speaking (4) Theory, practice, and evaluation of oral communication. Emphasis on ethical responsibility, careful selection and development of ideas, and logical organization of expository/argumentative/ persuasive discourse. (A)   1004     Interpersonal Communication (4) Study of principles of oral communication in different interpersonal contexts; dyads, interviews, and exercises in listening and speaking intended to develop competence in oral communication. (A)   1005     Viewing Diversity (4) Basic social science approaches to the study of local, national, and global constructions and representations of cultural diversity.   1010     Introduction to Communication Studies (4) Theories, concepts and contexts for the study of human communication. Introduction to the methods of study of communication in private, work and public relationships. How culture influences human use and understanding of messages.   2100     Introduction to Communication (4) Study of human communication. Historical overview of technology's effects on communication; interconnections among areas of study. Critical analysis of messages in various media.   2200     Introduction to Journalistic Writing (4) Fundamental theory and practice of newswriting. Prerequisite: ENGL 1001 or equivalent, with a grade of "C" or better, and typing skill. Three hrs. lect., 2 hrs. act. (A)   2250     Sports and Media (4) The relationship between mass media and sports in America. Sports content in the major print and broadcast media, notable careers in sports media, and relevant social scientific research.   2700     Introduction to Photography (4) Fundamental theory and practice of black and white photography with emphasis on darkroom printing and developing. Cross-listed with ART 2700. Not open to students with credit for ART/COMM 2701 or MCOM/ART 2700. 35-mm camera required. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for current fee. Two hrs. lect., 4 hrs. act.   2701     Introduction to Photography (4) (See ART 2701 for course description)   3000     History of Mass Communication (4) An overview of the history of the mass media emphasizing development in the United States. The effects on media of such technological developments as satellites, fiberoptics and computers. (F, W, Sp)   3010     News Reporting and Writing (4) Developing information from various sources: public records, interviews, speeches, and meetings. Story structure and flow. Understanding the reader's interests. Current events and news values of the media. Prerequisites: COMM 2100, 2200. Three hrs. lect., 2 hrs. act. (F, W, Sp)   3020     Public Relations Writing (4) News, industry, and PR perspectives on what constitutes newsworthiness; research, structuring, and writing public-relations materials; grammar and AP style; and basic desktop publishing/presentation software skills. Students produce portfolio-quality pieces. Prerequisite: COMM 3220. Three hrs. lect., 2 hrs. act.   3100     Television Production/Direction (4) Principles of producing and directing non-dramatic program materials for television. Theory, application and practice to include equipment, studio operations and program formats. Two hrs. lect., 4 hrs. act. (F, W, Sp)   3101     Television Pre-production (4) Pre-production of creative video projects intended for broadcast on CSUEB cable. Determining target audience, writing proposals, audio-visual shooting/edit plan, budgeting, scheduling. Prerequisite: COMM 3100. Repeatable once for credit. Two hrs. lect., 4 hrs. act.   3102     Television Post-production (4) Production/direction of several dramatic programs, using multiple camera studio techniques. Online editing and preparing projects for cable television. Prerequisites: COMM 3100, 3101, or consent of instructor. Repeatable once for credit. Two hrs. lect., 4 hrs. act.   3110     Law of Mass Communication (4) Case studies of current laws and regulations relating to defamation; contempt; invasion of privacy; obscenity; copyright; media competition; and consumer protection. (F, W, Sp)   3130     Broadcast News I (4) Reporting methods for broadcast news with emphasis on field reporting, producing field stories, organizing the field crew, operation of portable audio and visual equipment, and editing broadcast news tape. Prerequisites: COMM 2200, COMM 3100. Two hrs. lect., 4 hrs. act.   3140     Broadcast News II (4) Application of advanced news writing styles and production techniques for the electronic media. Prerequisites: COMM 2200, 3100, 3130. Two hrs. lect., 4 hrs. act.   3160     Radio Operations (4) Radio production techniques and station operations. Emphasis on audio production, advertising/sales, copywriting, and station management. Two hrs. lect., 4 hrs. act. (Y)   3200     Introduction to Research Methods in Communication (4) Theories and methods of conducting research in communication. Basic assumptions that motivate research and differentiate research approaches. Quantitative, qualitative, and public-records research. Issues of basic research design, and data analysis.   3220     Media Workshop: Print (2) A supervised laboratory experience in the preparation of materials for print media, particularly university student publications. Prerequisite: COMM 2200. May be repeated. Maximum number of workshop units towards graduation: ten (10). Maximum number in any workshop: six (6). Six hrs. minimum per week. (A)   3231     Media Workshop: Radio (2) A supervised laboratory experience in the preparation of materials for radio, particularly university productions. Prerequisite: COMM 3160 or consent of instructor. May be repeated. Maximum number of COMM workshop units towards graduation: ten (10). Maximum number in any workshop: six (6). Six hrs. minimum per week. (Y)   3232     Media Workshop: TV (2) A supervised laboratory experience in the preparation of materials for television, particularly university productions. Prerequisite: COMM 3100. May be repeated. Maximum number of COMM workshop units toward graduation: ten (10). Maximum number in any workshop: six (6). Six hrs. minimum per week. (F, W, Sp)   3235     Journalism Practicum (1-3) Students acquire hands-on newspaper experience by working five to fifteen hours per week for The Pioneer under the direction of the faculty advisor to The Pioneer. Positions include editors, reporters, photographers, production assistants and account executives. May be repeated for credit up to a maximum of 6 units. Prerequisites: COMM 2200, 3010, 3310; permission of Pioneer Advisor. Three-nine hrs. act.   3240     Public Opinion (4) Reading and discussion focusing on the relationship of public opinion and the mass media, including an examination of the literature on attitude change. Practice in conducting and interpreting opinion surveys. Prerequisites: An introductory course in sociology or psychology, or consent of instructor. (Y)   3310     Editing (4) Theory and practice of editing for the print media. Prerequisite: COMM 2200, 3010. Three hrs. lect., 2 hrs. act. (F, W, Sp)   3340     Graphic Communication (4) A survey of the concepts and methods of non-verbal communication with an emphasis on computer-oriented media. Provides an introduction for desktop publishing which includes design, layout, and graphic production for electronic and print media publication.   3350     Magazine Publishing in America (4) A comprehensive investigation of the magazine publishing industry in America. Study includes types of publications, their management/economic/editorial policies. Field trips to Bay Area publishers. Prerequisite: COMM 3010. Three hrs. lect., 2 hrs. act. (Y)   3360     Electronic Publishing and the Internet (4) Introduction to the Internet computer network. Use of the Internet for student research and electronic publishing; placing student publications on the Internet. Three hrs. lect., 2 hrs. act.   3370     Information on the Internet (4) Theory and methods of information gathering and analysis on the Internet as they relate to mass communication. Students learn how to approach an on-line search for information, to use a variety of specific on-line resources, and to evaluate information retrieved from various browsers, search engines, and web sites. Two hrs. lect., 4 hrs. act.   3400     The Ethnic Media in America (4) Reading and discussion focusing on the development and impact of the ethnic media in American society, including an examination of purpose, role, audience and support. Instruction includes visits by prominent ethnic media representatives and field trips to ethnic media in the Bay Area. (Y)   3410     Feature Writing (4) Writing feature articles, news analysis, and specialized broadcast reports distinguished from straight news reporting. Analysis of writing problems and style. Interpretive interviews and profiles. Prerequisite: COMM 2200, 3010 or consent of instructor. Three hrs. lect., 2 hrs. act.   3411     Argumentation and Debate (4) A course stressing those elements of logic and rhetoric making up responsible argumentative discourse. Practice in presentation and evaluation of argumentative speeches and forensic debates. Prerequisite: COMM 1000, or consent of instructor. (F)   3485     Voice and Speech Improvement (4) The acoustic features of the voice-resonance, pitch, rate, intensity, and articulation. Designed to improve the normal speaking voice through practice, and to understand the power of the voice in human communication.   3500     Photojournalism (4) The use of photography as a tool in reporting and interpreting news for print media. Processing and printing black and white photographs, camera techniques, composition, picture page design. Cross-listed with ART 3500. Not open to students with credit for MCOM/ART 3500. Prerequisite: COMM/ART 2700. A miscellaneous course fee will be charged. Please consult the quarterly Class Schedule for the current fee. Two hrs. lect., 4 hrs. studio act. (Y)   3510     Small Group Communication (4) Principles and methods of public and group discussion in problem solving and learning situations. Development of individual skills in discussion preparation, participation, and leadership through practical application. Small group dynamics. Prerequisite: COMM 1000, or consent of instructor. (Y)   3520     Nonverbal Communication (4) Correlation between verbal and nonverbal communication systems. Principles, theories, and effects of physical appearance, space, body posture, facial displays and paralanguage on the process of human communication. (Y)   3530     Interviewing Principles and Practices (4) Combining communication theory and practice, students plan, manage, and interpret professional interviews. Students develop skills in conducting and evaluating interviews for employment, problem solving, and performance appraisal.   3540     Business and Professional Presentations (4) Principles, techniques, and presentational skills for professional and business speaking. Topics include oral reports, proposals, briefings, training modules, motivational speaking, and audio-visual presentations. Emphasis on presentation development, delivery skills, and preparation and use of audio-visual aids and multimedia.   3555     Managing Meetings (4) Management of formal business meetings for maximum efficiency in all varieties of democratic groups. Development of personal qualities of confidence and expertise to participate, function as a leader, or hold office in deliberative assemblies. Understanding the philosophical procedures underlying the discipline of parliamentary procedure.   3600     Intermediate Photography (5) (See ART 3600 for course description.)   3630     Digital Photography (4) (See ART 3630 for course description.)   3650     Color Photography (4) (See ART 3650 for course description.)   3660     Portrait Photography (4) (See ART 3660 for course description.)   3670     Introduction to Studio Lighting (4) (See ART 3670 for course description.)   3671     Advanced Studio Lighting (4) (See ART 3671 for course description.)   3680     Photography Career Preparation (2) (See ART 3680 for course description.)   3700     Digital Photography and Photo Essay (4) History of social documentary photography and the photo essay. Students will produce photo-essay projects using traditional photographic methods and equipment as well as computer technology. Final projects may be published on the Internet. Prerequisite: COMM/ART 2700 or consent of instructor. A miscellaneous course fee will be charged. Please consult the quarterly Class Schedule for the current fee. Three hrs. lect., 2 hrs. act.   3810     Introduction to Communication Theory (4) Reading and discussion of the theoretical literature on communication. Theories in interpersonal, organizational, public, and mass communication. General theories that underpin the study of both public mediated and person-to-person communication.   3898     Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 8 units. Not applicable to the Mass Communication major or minor. A maximum of 4 units will be accepted toward the Speech Communication major or minor. CR/NC grading only. Prerequisites: at least 2.0 GPA; departmental approval of activity. (A)   3999     Issues in Communication (4) Readings, discussion, and research on contemporary and/or significant issues in communication. May be repeated for credit when content varies.   4005     Histories of Film (4) (See ART 4005 for course description.)   4010     Public Affairs Reporting (4) Examination of sources of information for mass media. Study to include the analysis of public records and public access broadcast channels. Dynamics of and practice in investigative reporting, interviewing and writing for these modes. Prerequisites: COMM 2200, 3010, 3110. Three hrs. lect., 2 hrs. act.   4050     Theories of Mass Communication (4) Reading and discussion of the theoretical literature on mass communication. Surveys theories of media effects, persuasion, characteristics of audiences and channels, and the variety of human communication behavior related to mass media. Prerequisite: PSYC 1000 (or 1005) or SOC 1000 (or one of 1001, 1002, 2001, or 2002); or consent of instructor. (Y)   4100     Television Documentary Production (4) Fundamentals of producing television documentaries using such basic story development patterns as concept, treatment, research, story focus, story boarding, scripting, performing and narration. Prerequisite: COMM 3130 or consent of instructor. Two hrs. lect., 4 hrs. act. (Y)   4110     International Communication (4) Study of international communication systems, with attention to communication relationships between and among First, Second and Third World nations, and to international regulatory and policy-making agencies in communication. Reading and discussion on current issues, including technological developments and their impact on communication policy. (Y)   4150     Mass Media and Government (4) Interactions between the media and government. Reading on and discussion of current issues, including political elite uses of the media; reporter-official relationships; studies in power manipulation, co-optation and conflict. (Y)   4183     Speech and Debate Activities Workshop (1-3) An activity course for students participating in the co-curricular presentations of the department. Includes competition in debate and various speech events plus appearance before community groups. Admission by consent of instructor. Field trips required. Six units maximum for speech communication credit. (F, W, Sp)   4200     Radio Programming and Promotion (4) Theory and practice of radio programming and promotion, including audience and music research, music rotations, news and public affairs programming, on- and off-air promotions, bartering, broadcast formatics, working with clients, record companies. Prerequisite: COMM 3160 or consent of instructor. Two hrs. lect., 4 hrs. act. (Y)   4201     Comparative Traditions of Rhetoric (4) A study of Greek, Roman, and non-European traditions of rhetoric and oratory with an emphasis on theories of discourse, rhetorical practices, and the influence of particular cultures on rhetorical theory and practice.   4350     Persuasive Speaking (4) Principles of public speaking and the development and presentation of talks designed to achieve specific purposes. May fulfill teaching credential speech communication requirement. Prerequisite: COMM 1000, or consent of instructor. (Y)   4360     Advanced Electronic Web Publishing (4) Development of electronic publishing techniques appropriate for the world wide web. Includes use of two and three dimensional graphics, audio, video, HTML, Java and XML languages. Prerequisite: COMM 3360 or permission of instructor. Two hrs. lect., 4 hrs. act.   4411     Principles of Argumentation (4) The elements of argumentation emphasizing presumption and burden of proof; propositions; issues; reasoning and fallacies; models of argumentation; and criticism of argumentation from the courtroom, legislature, and other settings. (Y)   4450     Selected Topics in Reporting and Editing (4) Advanced methods for reporting and editing in mass communication. Topics to be selected from such areas as: enterprise reporting, consumer reporting, editing practices, editorial writing. Content may vary and will be announced before registration. Prerequisite: COMM 2200, 3010. Three hrs. lect., 2 hrs. act. May be repeated for credit with consent of instructor.   4460     American Public Address (4) Analysis and evaluation of selected speeches by notable public figures in the United States. Focus on the rhetorical responses of women and men from diverse cultural backgrounds to various types of issues, audiences and occasions. May be repeated for credit with change in course content. (Y)   4500     Women in Media (4) Study of women in the media, including both images of women in media content and an examination of careers for women in the media. Reading and discussion, including content analysis, of contemporary and historical media portrayals of women. (Y)   4510     Public Relations Theory and Practice (4) Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of their "publics" including investigation of the psychological, sociological, economic, political and ethical foundations leading to a theory of communication. Prerequisite: COMM 2200. (Y)   4515     Critical Discourse in Multicultural America (4) Study of ancient and modern theories of rhetorical criticism. Extensive practice in applying principles of criticism to public communication in the diverse and multicultural American society. Emphasis on development of competence in analysis and refinement of judgment. (Y)   4520     Advertising Theory and Practice (4) Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects. (Y)   4530     The Advertising/Public Relations Campaign (4) Current issues in advertising and public relations. Term project applying advertising or public relations principles to research, creation and production of all aspects of an actual campaign. Prerequisites: COMM 2100, 2200, 3200 or consent of instructor. (Y)   4540     Selected Topics in Mass Communication and Public Policy (4) Subjects selected from such areas as: law, ethics, regulation, legislation and access to information. Content may vary and will be announced before registration. Prerequisite: Senior Standing. May be repeated for credit with consent of instructor.   4550     Communication Criticism (4) Study issues in the analysis and evaluation of messages to explain their influence on audiences. Frequent practice in applying critical approaches to a wide variety of messages, including speeches, essays, and conversation.   4560     Ethics in Communication (4) Ethical issues in verbal and nonverbal communication from standpoints of character, dialogue, politics, situation, and utility. Ethical principles and practices in contexts of public, interpersonal, organizational, mediated, and cross-cultural communication.   4600     Image and Idea (4) (See ART 4600 for course description.)   4610     Rhetoric of Popular Culture (4) Critical analysis of how popular culture (including clothing, sports events, television, rock concerts, ethnic festivals, advertisements, shopping malls, etc.) works rhetorically as messages and how it works discursively in our interactions with self and others. Students conduct field projects.   4615     Modern Rhetorical Theory (4) An intensive study of leading theories from the eighteenth century to the present, seeking to discover their substance, their relationships to one another, and their usefulness. (Y)   4620     History of Photography (4) A general survey of the history of photography. The technical development and the social, aesthetic and commercial impact of the medium. Cross-listed with ART 4620.   4650     Internship in Communication and Media (2, 4) On-the-job experience with media agencies and offices in the Bay Area. Ten to twenty hours weekly. Prerequisites: senior standing, consent of instructor. May be repeated for credit. Total number of units not to exceed 8, with only 4 units applicable to the Mass Communication major. Credit/No Credit grading only. (A)   4700     Topics in Speech Communication (4) Topics of special interest for intensive study in speech communication. May be repeated for credit with change in course content. (Y)   4750     Mass Communication Research (4) Applied research practices for journalists, public relations and advertising practitioners, and communication researchers. Traditional and innovative methods of gathering information: library research, interviewing, interpretation of public opinion polls, interpreting research literature. Computer database searches and analysis of data. Not open to those with credit for COMM 3800. Prerequisite: COMM 3200.   4810     Human Communication Theory (4) Theories and models of interpersonal and organizational communication, and implications of those theories for research in human communication. (Y)   4830     Intercultural Communication (4) Analysis and comparison of the perception and transmission of verbal and nonverbal messages in intercultural interactions within and among cultural and racial groups primarily of the United States. Cultural and social influences on the communication process and the communication of racism are emphasized. (Y)   4840     Organizational Communication (4) Analysis and application of principles of human communication in the organizational setting. Study of communication structures, channels, climate, and relationships which influence the quality of verbal and nonverbal forms of interaction in the modern organization. (Y)   4850     Gender and Communication (4) The communication styles of females and males in a variety of interpersonal and public settings. Emphasis on gender-related communication behavior as it influences effective personal and professional interaction.   4858     Communication in Personal Relationships (4) The influence of culture, gender, and sexual orientation on the community of intimacy in romantic, friendship, and family relationships.   4860     Ethnic Public Address (4) The rhetorical principles and public address of ethnic speakers in the United States, including Native American, Asian American, Latino, and African American rhetoric.   4870     Methods of Research in Speech Communication (4) An introduction to an application of theories and methods of conducting both quantitative and qualitative research in speech communication. Issues of basic research design and data analysis are explored and applied to specific research topics. (Y)   4875     Senior Seminar (4) Integration of elements through discussion of current issues in the field. Learning portfolios demonstrating acquisition of intellectual and skill-based competencies are presented, refined, and reviewed by peers and faculty. Prerequisites: COMM 1000, 2100, 2200, 3200, and 3810.   4880     Communication and Conflict Resolution (4) Patterns and negotiation styles of expressed disagreements between individuals and/or groups. Culture, gender and relational influence on attitudes and the expression of conflict significantly infused throughout. Focus on informal and formal methods of negotiation in personal, organizational, or public settings. Repeatable once with consent of instructor.   4900     Independent Study (1-4)
Footnotes	May require prerequisites not included in the option or minor.   Has prerequisite(s) not included in the program or G.E.
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