CSUEB Catalog 2008-2009: Hospitality and Tourism (Undergraduate)

Hospitality and Tourism

	Department Information
	Program Description
	Career Possibilities
	Features
	B.S. in Hospitality and Tourism
	Other Degree Requirements
	Undergraduate Courses

Note: This degree title was approved after the printed catalog production deadline. It differs from the degree title shown in the 2008-2010 printed catalog, which was pending at the time of production.

Department Information

Department of Leadership in Hospitality and Leisure Services
College of Education and Allied Studies
Office: Art and Education Bldg. 246
Phone: (510) 885-3043


Professors Melany Spielman (Chair), Ph.D. University of Oregon Doris D. Yates, Ph.D. Michigan State University Associate Professor Zaher Hallab, Ph.D. Virginia Polytechnic Institute and State University Assistant Professors Christopher Chamberlain, D.M. University of Phoenix Richard O. B. Makopondo, Ph.D. University of Illinois at Urbana-Champaign Lecturers Kenneth L. Hanley, M.S. California State University, Hayward Michael S. Shumate, D.P.A. Golden Gate University Margaret Zeiger, M.S., Golden Gate University Janeen Hill, M.S., Guelph University Lisa Smusz, M.F.T., California State University, East Bay

Please consult the 2009-2010 online catalog for any changes that may occur.

Program Description

The Department of Leadership in Hospitality and Leisure Services prepares students to become professionals in our dynamic, growing and exciting industry. Travel and tourism has become available to more of the world's population and the demand for hospitality managers is exploding. A degree in Hospitality provides our students with the knowledge they need about the industry, people, and management. Combined with work experience, this preparation will provide many opportunities in companies around the world. The industry is looking for smart, dedicated people to help lead their growth in this booming environment.

This program focuses on the people skills, problem solving skills and creativity needed to be an excellent hospitality professional. Understanding why people are seeking "the good life" is critical to delivering superior services that bring the guest back for return visits. We want to instill that "can do attitude" employers are seeking. This major is great for anyone seeking a non-routine career that features variety, complexity and excitement.

This career provides opportunities to grow and improve your life while improving the experiences of the people you serve. Many jobs offer varied responsibilities where life is exciting, interesting and every day is different through meeting and serving people from all over the world. The Hospitality, Leisure, and Tourism sector is the world's largest employer and employment opportunities abound all over the globe.

Student Learning Outcomes
Students graduating with a B.S. in Hospitality and Tourism from Cal State East Bay will:

1. know the structure, function and complexity of the hospitality and tourism industry including the economic, cultural and environmental impacts, and how professional services can improve the lives of the people they serve.

2. demonstrate significant knowledge of innovative and creative leadership, management, and evaluation of service quality and consumer needs.

3. be able to clearly articulate (speak and write), ethical, philosophical, historical, current best practices and administrative foundations of our profession.

4. be able to conduct a simple research study in the profession, including a literature review, data collection and analysis, conclusions based on evidence, and providing accurate referencing for all sources.

5. be able to treat all people with dignity and respect while promoting and encouraging individuals, communities and organizations to achieve the highest quality of life.

6. demonstrate awareness of technological advancements and their incorporation in the field of hospitality.

Career Possibilities

Food and Beverage Manager • Convention Manager • Guest Relations Manager • Hospitality Sales and Marketing Manager • Rooms Division Manager • Front Desk Manager • Executive Housekeeper • Event Manager • Meetings and Conference Manager • Resort Manager • Country Club Manager • Foodservice Manager • Cruise Ship Manager • Conventions and Visitors Bureau • Food Supplier

Features

Our student-centered department has programs designed for both on campus and online students. Our courses are offered in three formats: hybrid (one day a week in-class instruction with the remainder online), all instruction online, or in-class instruction on the weekends and between quarters. We are dedicated to helping you realize your dreams even if you work full-time. Our friendly, accessible faculty will advise you so that you can meet all requirements in the most efficient manner. We have excellent industry contacts and can help connect you with professional part-time jobs to build your resume while in school. All our faculty have been Leisure and Hospitality industry professionals.

B.S. in Hospitality and Tourism

Consult an advisor in your major department for clarification and interpretation of your major requirements at least three times a year. Students must complete 1000 hours of paid or volunteer experience before doing their internship. The major in Hospitality and Tourism consists of 93 units. The B.S. in Hospitality and Tourism requires 180 units


I.	Department Core Requirements (36 units)
	REC 1000 Introduction to Leisure and Hospitality (4) REC 2050 Computers in Hospitality and Leisure (2) REC 3000 Philosophy of Leisure (4) REC 3010 Service Learning in Leadership, Hospitality and Leisure 2 (4) REC 3300 Leadership in Hospitality and Leisure Services (4) REC 3701 Evaluation and Research in Leisure and Hospitality (4) REC 4050 Social Justice in Leisure and Hospitality (4) REC 4100 Professional Issues in Hospitality and Leisure (2) REC 4501 Special Events Management 1 (4) REC 4502 Special Events Management 2 (4)
II.	Hospitality and Tourism Core Requirements (49 units)
	HOS 4505 Hospitality Information Technology (4) HOS 4510 Lodging Management (4) HOS 4520 Promotion of Leisure, Hospitality and Tourism (4) HOS 4530 Principles in Meetings, Conventions and Special Events (4) HOS 4540 Fiscal Leadership for Operational Managers (4) HOS 4560 Food and Beverage Management (4) HOS 4570 Dimensions of Tourism(4) HOS 4590 Hospitality Law (4) HOS 4901 Hospitality Internship Placement (1) HOS 4912 Hospitality Internship and Senior Project (4-12); must complete 12 units MKTG 3495 Business Communication (4)
III.	Electives (8 units)
	HOS 3999 Issues in Hospitality and Tourism (1-4) HOS 4550 Global Tourism ACCT 2701 Legal Environment of Business (4) MGMT 3600 Theories of Management (4) MGMT 3610 Human Resource Management (4) MGMT 3614 Organizational Behavior (4) MGMT 4500 Business, Government, and Society (4) MKTG 3401 Marketing Principles (4) PSYC 1000 Introduction to Psychology (5) PSYC 3520 Interpersonal Processes (4 PSYC 3540 Groups and Organizations (4) PSYC 3550 Social Influence and Change (4 REC 2100 Leadership Principles in Action (4) REC 2500 Service Learning in Leadership, Hospitality and Leisure I (1-4) REC 3200 Wellness Through Leisure (4) REC 3202 Women and Leisure (4) REC 3305 Outdoor Living Skills (4) REC 3401 Leadership of Small Groups (4) REC 3999 Issues in Hospitality and Leisure Services (1-4) REC 4900 Independent Study (1-4)

Other Degree Requirements

In addition to major requirements, every student must also complete the University requirements for graduation which are described in the Baccalaureate Degree Requirements chapter in the front of this catalog. These include the General Education-Breadth requirements; the second composition (ENGL 1002) requirement; the cultural groups/women requirement; the performing arts/activities requirement; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.

Undergraduate Courses


The course prefix for the following courses is HOS.
3999	Issues in Hospitality and Tourism (4) Readings, discussion, research, and applications on contemporary and/or significant issues in Hospitality and Tourism. May be repeated for credit when content varies.
4505	Hospitality Information Technology (4) Examination of technology-based systems in the hospitality industry including global distribution systems, yield management, property management, etc. Investigation of information technology to solve problems and strategically plan for the future. Prerequisite: REC 2050 or equivalent.
4510	Lodging Management (4) Examines the physical aspects of hotel operations including, development, classification, organization, management concepts and career opportunities in hotel administration. All phases of hotel administration are examined through case studies, class discussions, lectures and class assignments. This is a project oriented course. (Formerly REC 4510.)
4520	Promotion of Leisure and Hospitality (4) Analysis and application marketing for leisure and hospitality organizations. Emphasis on hospitality marketing: specifically on people, product, price, place, partnership, programming, package, and promotion. Evaluation of customers' needs, competition and organizational analysis including current trends. The students will participate in a sales blitz. (Formerly REC 4520.)
4530	Principles of Meetings, Conventions and Special Events (4) Examination of the process of planning, promoting, marketing, budgeting and implementing meetings, conventions, expositions and special events, including trade and consumer shows. Each industry segment and its relationship to other segments is reviewed, after which the entire industry is examined. (Formerly REC 4530.)
4540	Fiscal Leadership for Operational Managers (4) Introduction for non-financial students to the financial aspects of the hospitality industry. Students will learn how to read financial statements, prepare budgets, forecast costs, and revenue management. (Formerly REC 4540.)
4550	Global Tourism (4) In depth discussion of tourism across the globe. Emphasis will be placed on environmental, economic, social and cultural impacts of tourism, with a specific focus on sustainable tourism. The host-guest-place relationship is an essential part of this course. (Formerly REC 4550.)
4560	Food and Beverage Management (4) Explore principles of food and beverage operations and logistics, including standards, culinary and service trends, management challenges, legal and ethical issues and quality. Interaction with the industry is an essential part of this class. (Formerly REC 4560.)
4570	Dimensions in Tourism (4) The principles, practices, and philosophies of tourism are examined and discussed. To acquaint the student with the tourism system's components both supply and demand, and the different functional areas (e.g., marketing and planning) that manage them.
4590	Hospitality Law (4) Exploration of employment discrimination, tort, and contract concepts as applied to the legal aspects of hospitality and tourism management, using relevant federal and state cases and statutes.
4901	Internship Placement (1) Internship placement, must meet with advisor two quarters before intended internship, interview with intern sites, get a signed contract. MUST successfully complete LiveSCAN, including background check and fingerprinting. Interviewing techniques, networking and professional expectations will be discussed with advisor.
4912	Hospitality Internship and Senior Project (4-12) Field experience in hospitality organization in preparation of a professional role. Supervision by agency and university personnel. Minimum of 400 hours and senior project. Prerequisite: completion of core classes, senior standing, consent of chair and minimum 2.0 G.P.A. overall and in the major. Student must complete a minimum of 12 hours of credit and a total of 400 hours. May be repeated for credit with consent of department chair. CR/NC grading only. (Formerly REC 4912.)

Footnotes

Prerequisite PSYC 1000.

Course offered online.