The mission of University Communications and Marketing is to increase awareness of California State University, East Bay, help shape and enhance the university's image, and advance its objectives among all of its constituencies through integrated, strategic communications.
The role of University Communications and Marketing is to develop strategies, create standards and produce a wide range of communications in support of key university priorities and initiatives, including development, brand marketing and enrollment management.
The work of University Communications and Marketing includes:
University Communications and Marketing professionals area also available to consult on institutional branding, publications, marketing communications, editing and news and promotion.
The mission of the Office of Alumni Relations is to cultivate lifelong relationships with alumni and encourage their continued association with California State University, East Bay.
The role of Alumni Relations is to create opportunities to reconnect and maintain established relationships with alumni; provide support for the Cal State East Bay Alumni Association, including their Board of Directors, membership campaigns, and events; and create innovative strategies to provide additional value and benefit to the CSUEB alumni experience.
The work of Alumni Relations includes:
The mission of the Annual Fund program is to raise current use gifts and pledges of up to $10,000. Annual gifts are usually $1,000 or less and are typically made to department Leadership Funds and scholarships.
The role of the Annual Fund program is to expand knowledge of the university’s mission and to solicit potential donors capable of making gifts up to $10,000 through annual direct mail and telemarketing campaigns and through personal solicitation.
The work of Annual Giving includes:
The mission of the Major Gifts program is to develop and implement comprehensive fundraising strategies for qualification, cultivation and solicitation of gifts and pledges of $25,000 or more from individuals, corporations and foundations.
The role of the Major Gifts program is to identify donor interest and to match that interest with funding needs throughout the university.
The mission of the Corporate and Foundation Relations program is to facilitate and strengthen strategic corporate and foundation partnerships for California State University, East Bay. Corporate and Foundation Relations represents broad priorities across campus with the goal of developing mutually beneficial relationships and alliances with local, national and international corporations and foundations.
The role of Corporate & Foundation Relations is to:
The mission of the Donor Relations program is to organize and implement events focused on alumni and donors and manage donor stewardship activities.
The role of the Donor Relations program is to organize stewardship events for both current and previous donors and all other donor relations activities such as the Annual University Gala, the Annual Scholarship Luncheon and the President’s Circle Recognition Reception.
The work of the Donor Relations program includes:
The mission of Advancement Services is to support administratively all functions of the Office of University Advancement and the Cal State East Bay Educational Foundation.
The role of Advancement Services is to manage state funds and donor funds, respond promptly and accurately to requests regarding the status and transfer of donor funds and to prepare or support the preparation of financial statements, gifts activity and fund reports.
The work of Advancement Services includes