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Marguerite Hinrichs

Marguerite Hinrichs, also known as “The PR Lady,” is a native of San Francisco and a graduate of the University of the Pacific (Stockton, CA) with a Bachelor of Arts degree in Communication, and California State University, East Bay (CSUEB) with a Master of Science degree in Recreation and Tourism. Since graduating from UOP, Ms. Hinrichs has served in a student service and/or community outreach capacity at various colleges and universities throughout California, including Cal State Fullerton, Cal State L.A., the National Hispanic University and Cal State East Bay (formerly CSU Hayward). With a special passion for both community outreach and public relations, Ms. Hinrichs has worked both directly and indirectly with campus programs and departments such as Student Life, Orientation, EOP, Upward Bound and Summer Bridge to help encourage, motivate, support, and enrich students’ college experience.

Prior experiences include serving as the Associate Director of the Upward Bound Program at the National Hispanic University, Director of the Upward Bound Program at Cal State Fullerton, Crime Prevention/Special Events Coordinator at Cal State Los Angeles, Program Coordinator in the Office of Student Housing and Residence Life at Cal State East Bay, as well as Advisor/Programs Coordinator for Cal State East Bay's Office of Student Life and Leadership, where she was responsible for advising cultural and special interest student clubs and organizations, as well as planning and coordinating campus life programs and events. She went on to serve as the Special Events/Marketing Coordinator for the City of Oakland's Office of Parks and Recreation, where she coordinated special events and programs for the City's 100+ parks, playgrounds, swimming pools, golf courses and enterprise facilities, including citywide concerts, play days, cultural celebrations, community events, park clean-ups and much more. 

Currently serving as the Director of Student Life and Leadership Programs at CSUEB, she is responsible for the successful coordination of new student and family orientation programs, student clubs and organizations, Greek Life, leadership development programs, co-curricular programs, and campus life events. In addition to her administrative role on campus, Ms. Hinrichs serves as a Lecturer in the Hospitality, Recreation and Tourism Department (Special Events Management 1 & 2) and the university’s Continuing Education Program (Using Social Media for Public Relations & Marketing). 

In addition to her work in the university and community arenas, Professor Hinrichs owns and operates The PR Lady & Associates (Website | Facebook), a small public relations and marketing consulting business that specializes in event planning, marketing and social media campaigns, small business development, and public relations consulting. Since 1997, The PR Lady & Associates has developed numerous media kits and promotional items, as well as planned and executed many successful events for a diverse range of clients throughout the Bay Area and Southern California, including entertainers, artists, educators, business professionals and community organizations. The PR Lady was instrumental in laying the foundation for the Black College Expo, and continues to plan, coordinate, market and promote successful educational, cultural and social events that target both students and professionals. 

An extremely dynamic motivational speaker and MC, Professor Hinrichs has delivered countless workshops presentations, seminars and keynote addresses at various conferences, high schools, colleges, universities, and community agencies on a diverse range of topics including: diversity, leadership, small business development, personal and financial self-empowerment, communication and public speaking skills, social media, marketing and public relations tools, and social media and popular culture. She has twice served as the Keynote Speaker for Women at Work’s Young African-American Women’s Conference at Pasadena City College, addressing over 300 (13 – 17 year old) students on the importance of preparing for college and personal success. She has also served twice as the Keynote Speaker at St. Mary’s College (Moraga, CA) Week of Welcome, addressing hundreds of incoming college freshmen on the importance of student involvement and leadership development, and was the primary facilitator for CSUEB Upward Bound Program’s Annual “Senior Retreat,” a three-day retreat with a program that prepares high school seniors for their First Year Experience in college. Since 2003, she has served as the MC for CSUEB’s Black Graduation Celebration and has served as the official “Voice of Commencement” (MC) at CSUEB since 2014. 

A proud parent and community-oriented person, Professor Hinrichs and her family were featured on the cover of the November 2012 issue of Bay Area Parent Magazine. Currently residing in East Oakland, she is actively involved in the Xi Gamma Omega Chapter of Alpha Kappa Alpha Sorority, Inc., the Toler Heights Neighborhood Group, and an active parent and advocate of the new Francophone Charter School of Oakland. A talented vocalist, Professor Hinrichs also performs at a variety of private and public events throughout the Bay Area in her spare time.

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