Graduate Program

The Marketing Department at Cal State East Bay offers two graduate programs.

Master of Business Administration - Marketing Management

The Master of Business Administration (MBA) program prepares graduates with a solid foundation in general management and an extra edge in a chosen concentration area including Marketing Management. The Marketing Management concentration equips students with the knowledge and skills needed for a successful marketing career. Students are trained to think conceptually and apply the concepts and tools in a practical manner. In addition, the thrust of the option is to encourage creative solutions to marketing problems. Graduates can pursue diverse career opportunities in manufacturing, retail, e-commerce, marketing research, sales, and more.

Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics (MSMA) program is designed for success in the data-driven marketing world, with STEM recognition. It equips students with advanced training in marketing analytics, empowering them to shape business strategies through data-driven decision-making and digital innovation.

Take the first step toward securing your future in the world of marketing.