CSUEB launches online professional certificate in Arts Management

  • January 5, 2010
  • MEDIA CONTACT: Thomas Hird, Chair, Department of Theatre and Dance, (510) 885-4813

The not-for-profit arts field is facing an urgent need for trained leaders with management skills, as those who entered the industry in the 1970s and 80s are retiring. As a result, arts organizations and related boards of directors and foundations are seeking trained leaders.
For that reason, a new online arts management career development certificate program devoted to professional development for emerging arts organization leaders has been designed by Cal State East Bay and is offered by the university's Division of Continuing and International Education.

An online orientation is scheduled for Wednesday, Jan. 6 at 8 p.m. Information on the orientation is available at http://www.ce.csueastbay.edu/certificate/arts_management/.

The program’s director, Thomas Hird, said that while the commercial arts represent a significant business in and out of California, the average growth rate of employment in the nonprofit sector already outstrips that in the business and government sectors nationally. 

To design the new program, Hird – who also is chair of the Cal State East Bay Department of Theatre and Dance – and his colleagues surveyed nearly 100 California arts leaders.
Bruce Davis, director of Arts Council Silicon Valley, said that many people have entered the nonprofit arts field from “a narrow-discipline background, and eventually they will need a broader more expansive background to succeed, especially with fundraising, marketing and community relations.”

The first online course focuses on Arts and Culture Policy Making. The class pays particular attention to the scope and impact of federal, state and local government legislation, and budget appropriations on artists, arts organizations, and arts education. 

For more information on how to log-in to the online orientation or the Arts Management Career Development program, visit: http://www.ce.csueastbay.edu/certificate/arts_management/ or contact Hird via e-mail at thomas.hird@csueastbay.edu.

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California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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