A record number of delegates from China will attend International Pow Wow in San Francisco on May 21-25. Some 120 Chinese tour operators, meeting planners and journalists are registered for the event, which is produced by the U.S. Travel Association.
Known worldwide in the travel industry as the major marketplace for transacting inbound U.S. travel business, International Pow Wow is expected to generate more than $350 million in tourism business for San Francisco in the short term alone.
More than 1,100 international and domestic tour operators from 70 countries will “shop” the largest travel industry trade show in North America inside Moscone Center, meeting in 70,000 pre-set appointments with some 3,500 exhibitors from every corner of the U.S. More than 450 international and domestic travel journalists will also attend to report on the event and the destination. There will be three evenings of exclusive events for the attendees at some of San Francisco’s premiere attractions and unique locations, plus one night open for private parties.
To enhance the productivity of the Chinese delegates’ visit, 25 Mandarin-speaking volunteers from the American Language Program at California State University, East Bay will act as escorts and interpreters during the business appointments on Monday, Tuesday and Wednesday. The volunteers have been trained on the background of International Pow Wow and the travel industry so that they can assist in translations during meetings with U.S.-based travel suppliers.
The U.S. Travel Association’s International Pow Wow in San Francisco is supported by the following Platinum sponsors; San Francisco International Airport, Alcatraz Cruises, California Academy of Sciences, California Travel & Tourism Commission, CityPASS, Golden Gate National Parks Conservancy, Hornblower Cruises & Events and PIER 39.
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