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Scholarship fund established in memory of Prof. Emeritus Eric Soares


Eric Soares

  • February 10, 2012

Eric Soares, a faculty member of Cal State East Bay’s College of Business and Economics (CBE) from 1983 until his retirement in September 2008, passed away at Stanford Medical Center Feb. 1.

Soares, who died of cardiac arrest related to previous heart problems, is fondly remembered by students, faculty and staff.

“His students knew him as an inspiring professor (of marketing) who made an impact in their lives,” said Terri Swartz, CBE dean. “Known for his positive, can-do attitude, sense of humor and love of adventure, Eric had been featured on National Geographic Explorer, ESPN, MTV, the Discovery Channel and the History Channel related to his kayaking adventures with the Tsunami Rangers ocean adventure kayaking team he co-founded.” 

Soares was the 1993-94 recipient of the George and Miriam Philips Outstanding Professor of the Year award and served the university in a variety of roles, including chair of the Marketing Department. He also was a long-standing member of the Academic Senate.

A memorial service to celebrate his life is being planned for the first weekend in May in Half Moon Bay. 

In addition, the Eric Soares Memorial Scholarship is being established in the College of Business and Economics, at California State University, East Bay. Donations to honor his memory may be made online at (indicate “Eric Soares Memorial Scholarship” in the “Special instructions for your gift” space). They also can be sent by mail to the Office of University Advancement, Cal State East Bay, 25800 Carlos Bee Blvd., SA 4800, Hayward, CA 94542. Checks should be payable to the CSUEB Educational Foundation. Please note “Eric Soares Memorial Scholarship” on the check.

Any questions should be directed to Greg Bistline, major gifts officer, at (510) 885-3949.

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