A Times Square billboard will display artwork by alumna Rozita Fogelman June 18.
A piece of art by Cal State East Bay alumna Rozita Fogelman, ’09 graphic design, ’11 MA interdisciplinary studies, was on display at Times Square Monday, June 18, for millions of people to see and enjoy.
Fogelman’s artwork is among thousands selected for the Art Takes Times Square billboard premiere event June 18 when the NASDAQ bell rung at 9:30 a.m. EST.
Selected piece was displayed on bright, nine-foot by 12-foot LED screens on Broadway and W. 43rd Street, in place of the advertisements normally displayed there.
Rozita, who lives in Berkeley, is a Russian-American conceptual artist and eco-art activist.
The style of her work is mainly abstract expressionism with emphasis on experimental use of unconventional tools and techniques. Her work's primary focus is on energy, color and surface. Thematically, her compositions explore three elements: body, land and water.
The nonprofit arts organization, chashama, in collaboration with the Times Square Alliance and Artists Wanted, designed the exhibition on the screens of the busiest area of New York City so the pieces can be enjoyed by all. The space is being donated by billboard owners NASDAQ, Thomas Reuters, Clear Channel Spectacolor and a2a MEDIA.
Media featured in the exhibition will include photography, paintings and digital works from around the world. Artwork in the show are in competition for prizes and will be included in an “Art Takes Times Square” book to be distributed worldwide. A winner’s party, with a grandprize of $10,000, will be held the evening of the exhibition. Artists Wanted, chashama and members of the public have all had a chance to vote for their favorite works.
Exhibition information is on the chashama Web site.
Learn more about Fogelman’s work online.