CSUEB biz professors explain how to find the right global opportunity

• September 6, 2011 5:11am

While American markets languish and deficits snowball, the global market has continued to grow in size and importance. To fully realize the potential of these opportunities, executives must undergo a paradigm shift, strategically analyze data and build alliances before the first dollar changes hands.

California Smart Business interviewed Glen Taylor, director of MBA Programs for Global Innovation at Cal State East Bay, and Yi Jiang, associate director of MBA Programs, about the process of identifying and making the most of ripe opportunities in the global marketplace. Read article.  

 “U.S. executives need a changed mindset and a different approach to analyze and select global opportunities, because our country is no longer the dominant market in the world,” explained Taylor. “Our loss of supremacy means that we need to learn how to do business in other countries that don't always comply with our culture and business practices. We must put ourselves in their shoes and see things from their perspective in order to identify and capitalize on the best opportunities.”

Jiang cautioned, “Don't take a cookie-cutter approach to the analysis process, because each country has regional and generational differences that create unique opportunities. While cultural and generational differences often drive demand on the consumer side, U.S. executives must consider dynamic industry cycles and a county’s openness and resources before attempting to position each country in the holistic picture of global strategy.”

Princeton Review has rated Cal State East Bay as one of the country's "Best Business Schools" for five consecutive years.

KL