E-Commerce Marketing

Chong Lee

Professor, Department of Marketing and Entrepreneurship
(510) 885-3326

Chong S.K. Lee (Ph.D. 1986, University of Texas at Austin) is chair and professor in the Department of Marketing and Entrepreneurship. Her research interests are customer segmentation, relationship marketing, promotional effectiveness, direct and interactive marketing, and e-commerce marketing strategies. She has taught marketing in the Cal State East Bay executive MBA program in Vienna and the MBA program in Hong Kong.

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