Alumni relations names new director
BY BARRY ZEPEL
Penny Peak, who has served Cal State East Bay as director of development for the College of Letters, Arts, and Social Sciences since 2010, has been named director of alumni relations and programs, effective Jan. 2.
She succeeds Kate Shaheed in the alumni role, as Shaheed assumes full-time responsibility as director of the university’s giving programs.
In her new capacity, Peak is responsible for planning and managing a comprehensive alumni program while handling other development business such as the Save Our Students Scholarship fund she helped create through the support of alumni donors.
Peak helped organize several previous occasions for CSUEB alumni, including the university’s first Seattle alumni event in September. She brings to her new job fundraising experience for institutions from Mills College to University of California, Berkeley, in addition to a professional background in public relations and communications.
Shaheed recently implemented a telephone calling program on campus employing CSUEB students, who contact alumni and donors seeking their financial support for the university. During the previous six years, Shaheed expanded the alumni association board of directors, launched a series of successful alumni networking events and increased alumni involvement.
For information about connecting with CSUEB, contact the Alumni Association at firstname.lastname@example.org or 510.885.2877.