Bachelor of Science in Business Administration, College of Business and Economics

The College of Business and Economics is committed to providing a broad and flexible professional education. The program offers students the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers. Recognizing the importance of ethics in the business community, business ethics is an important component in three of our required core classes.

The Business Administration major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization (option) corresponding to their desired career path. In addition, the program allows students flexibility to customize their program by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen option or to explore other subjects. The program is designed to encourage students to actively participate in shaping their program to fit their individual needs.

Program Objectives

Students graduating with a BSBA from Cal State East Bay will have achieved the following:

  • International/Global Perspective: Each student can identify and communicate the variety of risks and opportunities of doing business in a global environment.
  • Ethical Responsibilities in Organizations and Society: Each student can identify and evaluate ethical issues and articulate defensible resolutions for practical situations involving financial issues, human resource management and marketing.
  • Knowledge of Technological and Analytical Tools Necessary for Solving Complex Business Problems: Students have learned how information technology and analytical tools are used to aid decision-making in organizations. They can identify, analyze and solve complex business problems using appropriate technological and analytical tools.
  • Communication Skills and Teamwork: Each student can communicate in a variety of domains that include writing, speaking, listening, reading and the impact of technology in a variety of communication situations.
  • General Management Knowledge: Each student will demonstrate knowledge in the following management areas including computer information systems, accounting, marketing, economics, finance, management, and management science.

More information can be found at Continuing Education.

Contact Information

Student Service Center
College of Business and Economics
California State University, East Bay
25800 Carlos Bee Blvd., Hayward, CA 94542
Tel: 510.885.3376
Claire Abshire, Student Service Professional

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