The Bay Script


The Bay Script was developed in 2006 to help communicate and visually express an informal nickname for California State University, East Bay — “The Bay.” It is appropriate for use on logo-wear and also in student and enrollment development/marketing publications when used to communicate campus life or the university as a destination.

Description & Graphic Communications Attributes

The Bay Script is a contemporary and highly stylized serif-type based mark. It includes the university’s full institutional name “knocked out” in the distinctive “Y tail” that underscores and unifies the graphic and gives it its distinctive script character. This unofficial logo communicates the university's nickname clearly, boldly, and with a sense of collegiate liveliness and pride.

The Bay Script Color Variations & Reproduction

The Bay Script was designed to be reproduced using only the University’s primary colors, with East Bay Red (PMS 199 or C/0, M/100, Y/65, K/0) letters outlined in white and black. It may also be reproduced in 100% black.

The Bay Script Color Variations & Reproduction

Because The Bay Script was designed for use on a wide range of casual wear and non-formal, non-official emblematic applications, background color and field-display guidelines have not been delineated.

The Bay Script Sizing

The Bay Script should never be reproduced smaller than one and one-half inches in width.

The Bay Script Size

The Bay Script Display and Space Reservations

The Bay Script should be displayed within an area free of other graphic or design elements and type that may compete with or distract from it. This area should be a minimum of the measurement of the width of the letter "e" in "The Bay" Script as displayed, projected from all edges of the mark.

The Bay Script Display and Space Reservations

Usage Guidelines

The Bay Script should not be used as a primary institutional identifier on University communications and publications, but it is appropriate for inclusion in such publications and communications that deal with recruitment/enrollment development, student life, and athletics. It is also particularly suitable for casual wear, bookstore items, and informal emblematic applications, such as mugs, pens, key rings, athletic items. Applications that common sense suggests might in any way demean, disparage, or degrade the image and prestige of the institution are expressly forbidden.

  • The Bay Script may not be used alone as the sole identifier on official university communications.
  • The Bay Script may be used alone on informal student life, student pride, athletics, and bookstore applications and products.
  • All official printed and electronic university communications, must include and display either the university seal, logo, or the signature mark as a primary institutional identifier.
  • Never combine or display The Bay Script together with the University seal, logo, or signature mark on the same page or surface of your communications layout.
  • Generally, multiple CSUEB identity elements should not be used in the same document together with The Bay Script.


The Bay Script is a service and trade mark of California State University, East Bay, and its use for commercial or outside noncommercial uses purposes must be officially approved by the university’s licensing agent, the Office of University Communications. This office also administers these guidelines and can provide you with additional information and further assistance.

The Bay Script Graphic Downloads

Folders of downloadable digital copies of The Bay Script in sizes and formats appropriate for various applications are available as follows:

The Bay Script for Office Documents (TIF)
These graphic files are for use in creating common office documents and provide high-quality printing from your personal/office desktop printer. Office publication software includes but is not limited to Word, PowerPoint, Excel, and Publisher.

The Bay Script for Professional Print Production (EPS)
These graphic files are designed for professional design and printing projects. They are in EPS (Encapsulated Post Script) format saved down to Adobe Illustrator Version 10 for the PC and should only be handled by graphic designers, vendors, and other professionals familiar with EPS files. The files can be viewed and applied using advanced graphics software such as PageMaker, In-Design, Quark, and Photoshop.

The Bay Script for Web Applications (GIF)
These graphic files should be used for the Web only. Using these files for printed material will result in poor quality, low resolution reproductions.

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