Cal State East Bay
“Cal State East Bay” is the most commonly used name for the university and the name by which we would like to be known by the outside world. It is the preferred name for most communications and appropriate for all audiences, both internal and external.
California State University, East Bay
California State University, East Bay” is the university’s o©cial name. Its use should be restricted to institutional materials or formal documents, such as diplomas, contracts, grant proposals and formal correspondence. When used in text, it should always include the comma after “University” (not a dash). In text with multiple references to the university, the formal name may be should as the first reference and “Cal State East Bay” for all subsequent references.
Use of “The University”
In conversation, correspondence, and written materials in which the university name has been established, we often refer to ourselves as simply “the university.” There is a tendency among institutions to capitalize the word “University” in this context. However, this practice should be discouraged. Unless the word appears as part of our formal name, it should be written with a lowercase “u” as in “the university.”
Use of "East Bay"
The nickname “East Bay” is often used by students (“I go to East Bay”), in athletic coverage (“East Bay topples Sac State”) or in internal communications (“East Bay Today”). While it is certainly acceptable for informal, internal communications, bear in mind that it may be meaningless outside the university community without the “Cal State” context.
With rare exception, abbreviations should not be used as the lead or primary designation for the university.