Financial Literacy Center


Statement of Purpose

The purpose of the Financial Literacy Center is to develop a campus-wide, coordinated, place-based program for improving the financial literacy of students, faculty, and staff. The Financial Literacy Center will also partner with local community agencies and organizations to bring financial literacy education services to the greater Hayward community. 

The broader goals of the Center are to contribute to the well-being of students, faculty, staff and local constituents by:

  • Improving their ability to plan for important financial decisions and milestones in their lives;
  • Increasing their own financial independence;
  • Enabling them to confidently pursue their own professional passions and personal goals without the limitations imposed by having extensive debt as they begin their careers.
  • Increasing access to financial literacy education on the CSUEB campus, in the local Hayward community, and in the Greater Bay Area region by complementing and partnering with other financial literacy resources in the region;
  • Establishing Cal State East Bay as a Bay Area leader in the field of financial literacy education.;
  • Establishing a research program focused on understanding all aspects of financial literacy.


Charter of The Center of Financial Literacy


Lectures on Financial Literacy


 Publications about the Center



Advisory Board Members

Deborah Chaw, MBA
VP of Finance and CFO, California State University East Bay

Jed DeVaro, PhD.
The Wang Family Professor and Professor of Management, College of Business and Economics

Eric Fricke, PhD.
Professor of Finance, College of Business & Economics

Scott Fung, DBA
Jack and Susan Acosta Professor and Professor of Finance, College of Business and Economics

Jodi Servatius, PhD.
Emerita Professor, California State University East Bay

Joan Sieber, PhD.
Emerita Professor of Psychology, California State University East Bay

The Financial Literacy Center

College of Business and Economics
  • California State University, East Bay
  • 25800 Carlos bee Blvd
  • 3rd Floor, Room 332
  • Hayward, CA 94542