Norman Smothers


Department of Marketing & Entrepreneurship

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Not teaching this quarter
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Photo of Norman Smothers

I’m experienced manager with 15+ years experience with startups, entrepreneurs, and related programs. I co-founded and chaired both the CSUEB New Venture Alliance and the Technology Transfer Executive Program—working with scientists, engineers, and managers in National Laboratories and industry.

I enjoy working with technology firms and new venture teams. I have worked with firms ranging from established firms such as Apple Computer, to totally new startups. My experience includes:

Over 15 years academic and business experience related to technology new ventures

Personally led (as co-founder) one public offering, several private offerings, and I have helped write or pitch 100s of business plans

Experienced in structuring deals, raising capital, and mobilizing resources and support

Served as Director of 3 Programs (New Ventures, Tech Transfer, Exec Development)

9 peer-reviewed publications, plus many other published contributions

MBA and Ph.D. in Business from University of California, Berkeley (ranked as the #1 Business School in USA by The Economist)

BS and ME in Electrical/Computer Engineering from University of Kansas

My consulting clients include: Apple Computer, AT&T, Radius, Sprint, Scient, Dataquest, Nippon Steel Corp. (Japan’s 3rd largest steel company), Japan Energy Corp. (Japan’s 5th largest energy firm), Lawrence Livermore National Labs, the U.S. Federal Lab Consortium, U.S. Dept. of State, Alameda County, City of Oakland, City of Pleasanton, the High Tech Center (incubator facility), Entrepreneurship Center, United Way, many startups and high technology ventures.

I am a Professor of Business at California State University East Bay. My academic research is focused on helping technology firms to systematically leverage best practices to build value, deploy innovations, and accelerate growth.

I'm confident I can add value in a number of ways.


  • BS Electrical/Computer Engineering; University of Kansas
  • ME Electrical/Computer Engineering; University of Kansas
  • MBA Business; UC Berkeley
  • PhD Business; UC Berkeley


Not teaching this quarter.


Sam Walton Fellow, SIFE

Served as Chair or member on many, many University committees

Organized several outreach and regional development programs which generated significant positive response.

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