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Center for Professional Excellence


 Hospitality, Recreation and Tourism


Who We Are

The purpose of the Center for Professional Excellence in Hospitality, Recreation and Tourism (CPE) is to provide specialized training and promote research to enhance individual and organizational excellence in hospitality, recreation, recreation therapy and tourism. The University Center supports educational opportunities for students and professionals throughout the East Bay community to promote high quality, effective and sustainable professional practices.

Events, seminars and workshops are provided on topics such as customer service, innovation, budgeting, financial management, professional preparation, etiquette, written/verbal communication, safety, risk management, and sustainability. Providing preparation for students to become certified industry professionals is another goal of CPE.

Want to get involved? We would welcome your participation in the Center activities, and to serve on the HRT Advisory Committee. Donations to the center are appreciated. To make a donation, click the link below for the Cal State East Bay Educational Foundation site. To designate your tax-deductible donation for CPE, choose the “Center for Professional Excellence in HRT” in the drop-down menu or choose “Other” and write in the name of the Center.




Innovations in Hospitality, Recreation and Tourism (HRT)

Thursday, April 23
11:00 a.m.-2:00 p.m.
Zen Garden, Cal State East Bay

HRT Advisory Committee Members and HRT students are invited to attend this launch event for the Center for Professional Excellence in Hospitality, Recreation and Tourism. Hear from top industry leaders about innovations in our fields that go beyond technology. This is a great networking opportunity.

Customer Service Seminar

Date to be announced

Customer service is typically seen as for those who are in positions in the service industry when in fact, everyone is involved and integral in creating a positive customer experience. Whether a person is delivering service or receiving service, it is essential that specific customer service skills be part of a person’s service acumen, no matter their position or profession.

The seminar will focus on a multitude of areas of customer service. Participants will be presented with information and examples of customer service and will be actively involved throughout the seminar. The ultimate goal is to increase awareness and understanding of one’s own customer service knowledge and skills which can be utilized daily in both their personal and professional life.

REC University (REC U)

Date to be announced

A series of workshops designed for industry professionals to build skills and knowledge about important issues in recreation management. Some topics include budget management, marketing, building teams, programming, risk management, sustainability and government operations. CEUs are provided by the California Parks and Recreation Society.

Board Members

Dr. Chris Chamberlain, Treasurer
Dr. Mary Fortune
Mr. Gary Freund
Dr. Thomas Padron, Associate Director
Dr. Heather Vilhauer
Dr. Nancy White, Director
Dr. Semih Yilmaz

For more information contact:

Dr. Nancy White

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