Marketing Management Concentration

Marketing plays a pivotal role in the success of any organization and the need to develop marketing expertise has become more essential and urgent with increasing global competition. Marketing ranks one of the top 10 fields in demand in the US job market according to Job Outlook.

ABOUT MARKETING MANAGEMENT CONCENTRATION

The Marketing Management concentration prepares students with the knowledge and skills necessary to succeed in a marketing career. The concentration offers a series of up-to-date courses with a strong emphasis on experiential learning. Students are trained to think conceptually and apply the concepts and tools in a practical manner. In addition, the thrust of the option is to encourage creative solutions to marketing problems. MBAs graduating with a Marketing Management concentration may choose from a wide variety of career opportunities with manufacturers, retailers, wholesalers, trade and industry associations, e-business, marketing product/brand manager, marketing researcher, sales manager, project director, market analyst, pricing manager, marketing communication manager, marketing consultants, and account executives.

CURRICULUM

MBA with Marketing Management Degree Requirement (42 Semester Units)

To complete the MBA with Marketing Management Concentration, a student must complete the following:

CORE COURSES

The following 27 core units are required for all M.B.A. students:

  • MKTG 601 - Managerial Communications (1.5 units)
  • MGMT 601 - Leading People in Organizations (1.5 units)
  • MGMT 602 - Business Analytics for Managers (3 units)
  • MGMT 603 - Managing Complex Issues in Global Context (3 units)
  • ACCT  604 - Financial Accounting (3 units)
  • FIN      605 - Corporate Financial Management (3 units)
  • ECON 606 - Managerial Economics (3 units)
  • MKTG 607 - Marketing Management (3 units)
  • MGMT 608 - Operations and Supply Chain Management (3 units)
  • MGMT 609 - Negotiation and Conflict Resolution (3 units)

MARKETING MANAGEMENT CONCENTRATION (12 UNITS)

REQUIRED COURSES

Students select any four (4) courses, for 12 units, from the following:

Please check each elective in the catalog description for pre-requisites. University Catalog

  • MKTG 610 - Marketing Research Units:3
  • MKTG 612 - Marketing Analytics Units: 3
  • MKTG 614 - Buyer Behavior Units: 3
  • MKTG 620 - Product and Brand Management Units: 3
  • MKTG 622 - Pricing Management Units: 3
  • MKTG 624 - Sales and Distribution Management Units: 3
  • MKTG 626 - Integrated Marketing Communications Units: 3
  • MKTG 630 - Seminar in International Marketing Units: 3
  • MKTG 640 - Seminar in Marketing Strategy Units: 3
  • MKTG 697 - Seminar in Selected Marketing Topics Units: 3

CAPSTONE REQUIREMENT

The following capstone is required for 3 units to complete the degree:

  • BUS 693 - Strategic Management Capstone (Project) Units: 3

Contact MBA Marketing Advisor Dr. Lan Wu, lan.wu@csueastbay.edu