Cal State East Bay Management Professor Chongqi Wu

Cal State East Bay Management Professor Chongqi Wu

Cross sales in supply chains will happen in quantity competition

  • March 24, 2010 5:00am

The International Journal of Production Economics recently accepted new research for publication from Cal State East Bay Management Professor Chongqi Wu.

In “Cross sales in supply chains: An equilibrium analysis”, Wu says to consider a supply chain system with two manufacturers, each producing a single substitutable product.  The products are sold through two retailers, each to be privately owned or owned by the manufacturer. A manufacturer is free to use a single retailer or both. He defines cross sales to be the situation where at least one retailer sells both products and analyze the cross sales in channels with different degree of vertical integration. Wu shows that cross sale will happen in quantity competition or in a capacity constrained price competition. However, cross sales may never happen in a pure Bertrand price competition.

Faculty, staff and students may read the entire article online via the library.

California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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