Samantha King, author, will be present at the screening of the Pink Ribbons documentary based upon her book.

A screening of the 2011 documentary "Pink Ribbons" will held on April 25. (Photo:

'Pink Ribbons' author discusses politics of philanthropy April 25

  • April 23, 2012 5:00am

Samantha King, author of Pink Ribbons Inc.: Breast Cancer and the Politics of Philanthropy will talk April 25 at California State University, East Bay, about how marketing campaigns to cure cancer have transformed a once-stigmatized disease into an industry centered around surviving a health crisis. The program will begin with a screening of the 2011 documentary film Pink Ribbons Inc., which is based on her book.

The evening's presentation, sponsored by the university’s new Center for Sport and Social Justice and the Department of Kinesiology, and will begin at 7 p.m. in the University Theatre on Cal State East Bay’s Hayward Campus, 25800 Carlos Bee Blvd. Admission is free and open to the public.

Further information about the documentary and King’s question and answer presentation as well as the Center for Sport and Social Justice is available by contacting Becky Beal, associate professor of kinesiology, at

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California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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