Head shot of Assistant Professor of Management Jiming Wu

Jiming Wu, assistant professor of management (Photo: California Smart Business magazine)

CSUEB prof explains how to outsmart the competition using superior knowledge management

  • October 8, 2012 5:00am

Superior knowledge management (KM) is often credited with boosting shareholder value, jumpstarting innovation and improving customer service, but with little evidence to support vendors’ heady claims, executives have to rely on faith instead of facts when approving costly initiatives.

California Smart Business magazine interviewed Jiming Wu, assistant professor of management for the College of Business and Economics at California State University, East Bay, about the tangible and intangible benefits of superior KM. Read article.

“Now after studying the results of 62 companies, we've confirmed the link between superior financial performance and superior knowledge management,” said Wu. “On average, the superior KM firms were 5 percent better in four key categories: return on assets, return on sales, operating income to assets and operating income to sales. Not only were the superior KM firms more profitable, they garnered more income from each dollar of their assets.”

Princeton Review has rated Cal State East Bay as one of the country's "Best Business Schools" for six consecutive years.  


California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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