Image showing the front cover of the CSUEB Magazine Banner Spring 2014 issue

Spring 2014

$20,000 Challenge Campaign

Alumnae establish SOS Fund to help more CSUEB students graduate

Thanks to Cal State East Bay’s SOS Fund, students like veteran John Matthews (B.S. Engineering ’13) are able to complete their degree. His CSUEB degree helped him land a job at the renowned auto manufacturer Tesla, in nearby Fremont.


Alumnae establish SOS Fund to help more CSUEB students graduate

As they saw state support for public higher education drop and student fees rise in 2011, Cal State East Bay alumnae Luanne Rotticci (B.S. Business and Kinesiology, ’87) and Liza Jane MacNaughton (B.A. Spanish, ’90) were appalled to think what it would mean for CSUEB students who were close to graduation but would be forced to drop out for financial reasons.

Rotticci and MacNaughton took action by founding the “Save Our Students” (SOS) Scholarship Fund, establishing it with their own money while reaching out to friends and fellow alumni.
Three years later the SOS Fund, with $58,000 in gifts and individual scholarships ranging from $500 to $1,500, has enabled 56 students previously in danger of dropping out to remain and graduate. While a tremendous accomplishment for SOS, the need for help proved much bigger; between 2011-2012, there were six to seven times more applicants seeking assistance
than scholarship dollars available.

How helpful has the SOS Fund been? John Matthews, a U.S. Navy veteran who fought in the Iraq War and was one of those students in need after losing his job, was able to return to CSUEB to complete his degree.

“I was working at NUMMI (New United Motors Manufacturing, Inc.) when it was closed down,” Matthews said. “My family of four faced many challenges as I returned to school. The SOS Scholarship gave me a second chance in life … it gave me the opportunity to stay in school and complete my degree in industrial engineering. With that degree I secured a job at Tesla. I was very proud to be able to make my own gift to the SOS Scholarship Fund this year.”

In 2014, Rotticci and MacNaughton have announced a $20,000 SOS Scholarship Fund Challenge. In order to support 21 additional students with $1,400 SOS Scholarships, they will donate an additional $10,000 if the university can raise $20,000 for the fund by June 30, 2014.

If you would like to join others in helping Cal State East Bay students stay in school, graduate and reach their potential, go to, or contact Penny Peak, Director, Alumni Relations & Programs at 510-885-4156, or at
 — Barry Zepel

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