Marketing Management Concentration

Marketing plays a pivotal role in the success of any organization and the need to develop marketing expertise has become more essential and urgent with increasing global competition. Marketing ranks one of the top 10 fields in demand in the US job market according to Job Outlook.


The Marketing Management concentration prepares students with the knowledge and skills necessary to succeed in a marketing career. The concentration offers a series of up-to-date courses with a strong emphasis on experiential learning. Students are trained to think conceptually and apply the concepts and tools in a practical manner. In addition, the thrust of the option is to encourage creative solutions to marketing problems. MBAs graduating with a Marketing Management concentration may choose from a wide variety of career opportunities with manufacturers, retailers, wholesalers, trade and industry associations, e-business, marketing product/brand managers, marketing researchers, sales managers, project directors, market analysts, pricing manager, marketing communication manager, marketing consultants, and account executives.