Frequently Asked Questions

Yes

Yes

Classes are held in hybrid modality.

Acceptable percentile rankings in verbal and quantitative section of GRE or GMAT. No preference for one test over the other GMAT may be waived for applicants with three or more years of full-time work experience in marketing, business analytics, or a related field verifiable with proof required by the program.

Please use the following codes to submit your scores:

  • GMAT: TCV-K9-41
  • GRE: 4011
  • TOEFL: 4011

The program does not require any other document besides those required by the university.

Letters of recommendation are optional. If available, applicants can email them directly to cbe_grad@csueastbay.edu.

Resumes are optional but recommended if an applicant has significant full-time work experience relevant to marketing, business analytics or a related field. If available, applicants can email them directly to cbe_grad@csueastbay.edu.

Here are the minimum admission requirements.  

A minimum of seventy (70) percent of the total units required by the degree program must be completed in residence while enrolled as an admitted graduate student at Cal State East Bay.

Note: The number of transferable units for each degree program will be rounded to the nearest whole number of units.

Units taken while at other schools, while an undergraduate with permission to take graduate courses, while pursuing an additional baccalaureate degree in “Post-Baccalaureate” status, or, for state-supported programs, while enrolled in Continuing Education courses (including Open University courses) do not count as resident units. Courses offered in special session, e.g., summer, are considered resident units. Units taken while enrolled in another graduate program at Cal State East Bay may count towards resident units at the discretion of the program.

Please note that individual graduate programs may require more than 70 percent of the required degree units in residence. If so, it will be noted in the program’s section of this catalog for these requirements.

To request transfer credit:

  1. The student must have taken the course after earning a bachelor’s degree;
  2. Their department must accept the course(s) as relevant to their degree program;
  3. The institution at which the student took the course must customarily grant the level of credit for the course (graduate or upper division) that the student wishes to receive for it at Cal State East Bay;
  4. The student must have taken the course within five calendar years immediately preceding the receipt of their degree.

In general, Cal State East Bay does not allow the use of credit-by-examination from challenged courses for master’s degree requirements. Exceptions may be established by individual departments and must be noted in the degree description in the University Catalog. They are governed by the following policies:

  • The student must pass the exam challenging the course with a grade of “B-” or better;
  • Not more than 9 semester units of credit-by-examination may be applied to the degree; and
  • Challenged courses may not be credited to the residency requirement of your degree.

To apply, contact the Graduate Office at cbe_grad@csueastbay.edu for Course Equivalency/Transfer Form. Fill out the form and submit it along with course syllabi. The program coordinator and the chair of the Department of Marketing will determine if the course is acceptable for transfer.

Currently, the program does not offer merit-based scholarships to incoming students. For general information on cost & financial aid, please visit Financial Aid. For general information on graduate opportunities and financial resources, please visit Graduate Opportunities and Financial Resources.

Yes, the marketing department offers a Marketing Internship Pipleline.