About University Advancement

University Advancement builds a compelling case for choice and support of Cal State East Bay among all of its constituents by communicating and advocating for the university’s distinctive regional position, role and contributions, thus forging relationships and securing commitments required to advance the institution’s mission and priorities.

Our vision is to be recognized for a pivotal leadership role in:

  • Transforming Cal State East Bay into a regional high-access university of choice and destination campus
  • Generating prospective student interest and affinity leading to record high enrollment
  • Garnering statewide and national recognition for Cal State East Bay as model of educational innovation
  • Building a university endowment that underwrites and ensures the success of the university’s quest for excellence and distinction
  • Positioning Cal State East Bay as steward of the region’s future and human capital, worthy of regional business and industry support and collaboration
  • Cultivating the university’s most valuable and powerful strategic relationships among business, community, educational, cultural and political leaders
  • Planning and executing history-making, record-breaking comprehensive and capital campaigns

With a spirit of professionalism, and in an environment that encourages teamwork and personal growth, University Advancement commits to these values:

  • Excellence: We take pride in our work and strive for the highest quality
  • Innovation: We empower ourselves and others to be risk-takers and reach beyond the current paradigm; we are open to change and creative new ideas in fulfilling our mission
  • Transparency and Accountability: As stewards of the public trust, we ensure that promises to our supporters are fulfilled and hold ourselves accountable for using our resources wisely
  • Ethical Action: We adhere to high ethical standards; we build relationships based on trust, honesty and integrity; and we respect privacy and confidentiality