Andrew Wong Faculty Profile

My research focuses on the ways in which ideologies materialize in and through language. Using ethnographic, sociolinguistic, and experimental methods, I have examined the role of ideology in semantic variation and change, the relationship between genre and social change, and the creative use of unconventional spelling in brand names.  My current project explores how linguistic differences between Hong Kong and mainland China have become magnified and ideologized in the post-1997 era.  I am also interested in the applications of linguistic anthropology in marketing and advertising (particularly, brand name development). I previously worked at Lexicon Branding, where I oversaw its global linguistic and cultural evaluation program.

Sociolinguistics and Linguistic Anthropology: Language Variation and Change, Language and Ideology, Language and the Media, Language and Sexuality

Applied Anthropology: Business Anthropology (Marketing and Advertising)

  • Ph.D. in Linguistics, Stanford University
  • M.A. in Linguistics, Stanford University
  • B.Sc. in Business Administration, University of North Carolina at Chapel Hill

Not teaching this semester.

Edited Volumes

2021  Chineseness on the Margins.  Special Issue of Language and Communication.  (Mie Hiramoto, Hsi-Yao Su and Andrew Wong)

2002  Language and Sexuality: Contesting Meaning in Theory and Practice.  Stanford, CA: CSLI Publications.  (Kathryn Campbell-Kibler, Robert Podesva, Sarah Roberts and Andrew Wong)

Book Chapters and Journal Articles

Language Politics in Post-1997 Hong Kong

In Press  “Gangpu is too funny!”: The mediatization of Hong Kong Mandarin as a jocular register.  Language in Society.

In Press  The ongoing business of Chinese language reform: A view from the periphery of Hong Kong in the last half century.  Modern China.  (John Wong and Andrew Wong)

2021  Found in transliteration: Translanguaging and the polyvocality of Xiqu Centre.  Journal of Sociolinguistics.

2021  Chineseness and Cantonese tones in post-1997 Hong Kong.  Language & Communication.

2021  Complicating raciolinguistics: Language, Chineseness, and the Sinophone.  Language & Communication.  (Andrew Wong, Hsi-Yao Su and Mie Hiramoto)

2019  Authenticity, belonging, and charter myths of Cantonese.  Language & Communication 68: 37-45.

2016  On the iconization of simplified Chinese.  Journal of Linguistic Anthropology 26 (2): 183-202. 

Tongzhi, Ideologies, and Semantic Change

2015  How does oppression work? Insights from Hong Kong lesbians' labeling practices.  In Erez Levon and Ronald Mendes, eds.  Language, Sexuality, and Power: Studies in Intersectional Sociolinguistics.  19-38.  New York: Oxford University Press.

2013  Media, politics, and semantic change.  In Christine Mallinson, Becky Childs, and Gerard van Herk, eds.  Data Collection in Sociolinguistics: Methods and Applications.  314-317.  New York: Routledge. 

2008  The trouble with tongzhi: The politics of labeling among gay and lesbian Hongkongers.   Pragmatics  18 (2): 277-301.

2005  The reappropriation of tongzhi.  Language in Society 34 (5): 763-793.

2000  The linguistic construction of the tongzhi community.  Journal of Linguistic Anthropology 10 (2): 248-278.  (Andrew Wong and Qing Zhang)

Marketing and Linguistic Anthropology

2014  Branding and linguistic anthropology: Brand names, indexical fields, and sound symbolism.  Practicing Anthropology 36 (1): 38-41.

2013  Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity.  Written Language & Literacy 16 (2): 115-145.

2012  Teaching consumer-oriented ethnographic research.  Marketing Education Review 22 (1): 15-19.  (Andrew Wong and Lan Wu)

2010  My foray into the other side: Preparing students for corporate careers.  Practicing Anthropology  32 (2): 31-35.