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Andrew Wong Faculty Profile
My research focuses on the ways in which ideologies materialize in and through language. Using ethnographic, sociolinguistic, and experimental methods, I have examined the role of ideology in semantic variation and change, the relationship between genre and social change, and the creative use of unconventional spelling in brand names. My current project explores how the ongoing conflict between Hong Kong and mainland China is being played out on the terrain of language. I am also interested in the applications of linguistic anthropology in marketing and advertising (particularly, brand name development). I previously worked at Lexicon Branding, where I oversaw its global linguistic and cultural evaluation program.
Sociolinguistics and Linguistic Anthropology: Language Variation and Change, Language and Ideology, Language and the Media, Language and Sexuality
Applied Anthropology: Business Anthropology (Marketing and Advertising)
- Ph.D. in Linguistics, Stanford University
- M.A. in Linguistics, Stanford University
- B.Sc. in Business Administration, University of North Carolina at Chapel Hill
In Press Chineseness on the Margins. Special Issue of Language and Communication. (Mie Hiramoto, Hsi-Yao Su and Andrew Wong)
2002 Language and Sexuality: Contesting Meaning in Theory and Practice. Stanford, CA: CSLI Publications. (Kathryn Campbell-Kibler, Robert Podesva, Sarah Roberts and Andrew Wong)
Book Chapters and Journal Articles
Language Politics in Post-1997 Hong Kong
In Press Found in transliteration: Translanguaging and the polyvocality of Xiqu Centre. Journal of Sociolinguistics.
In Press Chineseness and Cantonese tones in post-1997 Hong Kong. Language & Communication.
In Press Complicating raciolinguistics: Language, Chineseness, and the Sinophone. Language & Communication. (Andrew Wong, Hsi-Yao Su and Mie Hiramoto)
2019 Authenticity, belonging, and charter myths of Cantonese. Language & Communication 68: 37-45.
2016 On the iconization of simplified Chinese. Journal of Linguistic Anthropology 26 (2): 183-202.
Tongzhi, Ideologies, and Semantic Change
2015 How does oppression work? Insights from Hong Kong lesbians' labeling practices. In Erez Levon and Ronald Mendes, eds. Language, Sexuality, and Stance: Studies in Distributional Sociolinguistics. 19-38. New York: Oxford University Press.
2013 Media, politics, and semantic change. In Christine Mallinson, Becky Childs, and Gerard van Herk, eds. Data Collection in Sociolinguistics: Methods and Applications. 314-317. New York: Routledge.
2008 The trouble with tongzhi: The politics of labeling among gay and lesbian Hongkongers. Pragmatics 18 (2): 277-301.
2005 The reappropriation of tongzhi. Language in Society 34 (5): 763-793.
2000 The linguistic construction of the tongzhi community. Journal of Linguistic Anthropology 10 (2): 248-278. (Andrew Wong and Qing Zhang)
Marketing and Linguistic Anthropology
2014 Branding and linguistic anthropology: Brand names, indexical fields, and sound symbolism. Practicing Anthropology 36 (1): 38-41.
2013 Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity. Written Language & Literacy 16 (2): 115-145.
2012 Teaching consumer-oriented ethnographic research. Marketing Education Review 22 (1): 15-19. (Andrew Wong and Lan Wu)
2010 My foray into the other side: Preparing students for corporate careers. Practicing Anthropology 32 (2): 31-35.