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Department of Marketing

Welcome to the Department of Marketing, where all your possibilities come into view. Our department is committed to providing a quality curriculum in Marketing and entrepreneurship. Our goal is to prepare our graduates with a set of knowledge, skills, experiences, and qualities that are relevant to the changing requirements of employers in Marketing. We strive to engage in continuous learning to equip our graduates in a globally competitive business environment.

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance educational experiences of our students.

Our programs are accredited by the prestigious AACSB. But the best indicator of the quality of our programs is the success of our student. Want to learn more? Read about our programs and student opportunities, and then apply for admission today.

Announcements (10/16/20):

 

It is the policy of California State University, East Bay that students may consult with the Departmental Tenure, and Promotion Committee on the tenure, and promotion of departmental faculty. If any student desires to meet with the Department of Marketing Tenure and Promotion Committee to discuss the performance of Dr. Judy Ma who is being considered for tenure and/or promotion by the Committee, arrangements can be made with the Department Chair, Dr. Yi He (yi.he@csueastbay.edu) before Friday, October 30, 2020.

 

It is the policy of California State University, East Bay that students may consult with the Departmental Tenure, and Promotion Committee on the tenure, and promotion of departmental faculty. If any student desires to meet with the Department of Marketing Tenure and Promotion Committee to discuss the performance of Dr. Joon-Hee Oh who is being considered for tenure and/or promotion by the Committee, arrangements can be made with the Department Chair, Dr. Yi He (yi.he@csueastbay.edu) before Friday, October 30, 2020.

Marketing Connect Speaker 

Building a Brand with Digital Marketing

With Scott Deutsch, GM and VP Worldwide Sales and Marketing at TDK (MBA for Global Innovators, Class of 2016).

Thursday, October 15, 9:30 a.m.- 10:30 a.m. PST

Contact Us

Department of Marketing
  • California State University, East Bay
  • 25800 Carlos Bee Blvd
  • VBT 441, 4th Floor
  • Hayward, CA 94542
  • Office Hours:
  • Monday - Friday
  • 8:00AM - 5:00PM
  • Phone: (510) 885 - 3326
  • Fax: (510) 885 - 7175