Fonts must be purchased by individual departments.
The colors used in the university’s identity system are strong, vibrant and distinctive. They have a long heritage of representing school spirit and competitiveness at Cal State East Bay. Pantone Matching System (PMS) 199 red and solid black. In black and white or two-color applications, solid white and a screen of black (gray) may be used.
When selecting imagery or graphics for communications materials, it is important to consider colors that are compatible with and complementary to the university’s primary colors and do not overwhelm the identity. The university’s identity should stand out in any graphic setting.