Communication Curriculum

B.A. In COMMUNICATION



MISSION

Graduates will be able to make a positive, professional, and important contribution in the field of communication (Media Environments; Organizational Contexts; and Graduate School) by becoming inclusive, ethical, and effective leaders and participants in global and local communities.


OVERVIEW

The Communication Department focuses on the study, research, and practice of the “mash-up” in on-line, film and print media including journalism, video, audio, broadcast, advertising, and public relations. Courses involve substantial scholarly research as well as hands-on development of podcasting, filmmaking, and on-line and print newspapers, graphics, blogs, magazines, advertising and public relations campaigns.

The curriculum has a dual emphasis. In core courses students study and research the communication process from a variety of perspectives. In the two interdependent options; Media Productions and Professional Communications students learn the theory, practice, and skills involved in crafting comprehensive internal and external communication campaigns, from newsletters to advertising and public relations writing, editing, as well as, filming, and producing news, broadcasts, professional video, magazines, feature writing, editorials, documentary filmmaking, graphic designs and the use of the internet.

In order for the students to thrive in graduate school and the competitive market of the Communication industry, the curriculum requires them take up to 24 specialized lecture/activity courses and workshops, that give them experience with using electronic, print, photographic, and audio/visual equipment in our two labs and one TV/Podcast studio.

The skill sets that the students take away from the Communication courses are crucial for a successful career in the media industry as well as graduate school. Employers expect our over 450 Communication majors to acquire the most up-to-date skills in research, critical and creative thinking, writing, and organizational and media productions. Graduates are able to study, research and deliver effective and artful messages via a variety of media.

Course Catalog 2014-2015

Link to Student Records forms


STUDENT LEARNING OUTCOMES

Graduates will be able to:

  1. Create, analyze, edit, and respond to written, spoken, and visual messages in multiple formats and contexts.
  2. Research and evaluate effective communication including design and production techniques using quantitative, qualitative, and critical inquiry.
  3. Effectively communicate as leaders and participants in collaborative and individual contexts involving divergent ideas, conflicts, and relationships across cultural and gender differences.
  4. Explain and illustrate the construction and maintenance of shared communities that influence and are influenced by communication using critical, cultural, racial, socio-political, gender and justice perspectives.
  5. Explain and illustrate concepts of ethical and democratic leadership applying major communication perspectives including rhetorical and discursive processes, purposes, and relevant media.
  6. Explain and illustrate the role identity plays in communication within global and local contexts and in negotiating paradoxes of participation.
BA In Communication
CoreProfessional Public and Organizational Comm.Media Production

COMM 2201 Argumentation and Debate (4)

COMM 3000 History and Criticism of Communication (4) or COMM 3003 Philosophy and Theory of Communication (4) COMM 2200 Introduction to Journalistic Writing (4)
COMM 2300 21st Century Communication (4) COMM 3204 Reason in Controversy (4) COMM 3010 Intermediate News Writing and Editing (4)

COMM 2320 Communication Writing & Design (4)

COMM 3560 Persuasion Theory and Practice (4) COMM 3100 Intro  to Professional Video Production (4)

COMM 3107 Intro to Organization Communication (4)

COMM 4107 Relational Communication  in Organizations (4)

COMM 3000 History & Criticism of Communication (4)

or

COMM 4150 Media and Government (4)

COMM 3000 History  & Criticism of Communication (4)

or

COMM 3003 Philosophy &Theory of Communication (4)

COMM 4207 Organizational Transformation (4) COMM 4006 Intermediate Video Production (4)

COMM 3002 Communication,  Media and Culture (4)

COMM 4520 Advertising Form and Function (4)

Workshop Lab  (Practicum): select four courses from the following:

COMM 3220 Print (2)

COMM 3221: Magazine and Feature Writing (2)

COMM 3222: Editorial and Opinion Writing (2)

COMM 3223: Advertising and Public Relations (2)

COMM 3224 Internet (2)

COMM 3232 Video (2)

COMM 3004 Quantitative Communication Research Methods (4)

COMM 4880 Conflict Management (4)

COMM 3005 Qualitative Communication Research Methods (4)

 COMM 3510 Small Group Communication (4)

COMM 3530 Interviewing Principles & Practices (4)

COMM 4300 Intercultural & International Communication (4)

or

COMM 4500 Gender  Identity and Representation in Media (4)

COMM 4205 Ethics and Law in Communication (4)

Electives (12 units) Electives (12 units)

COMM 4510 Public Relations Theory & Practice (4)

COMM 4885 Senior Project: Professional Public and Organizational Communication (4)

COMM 4890 Senior Project: Media Production (4)

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