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The Office of University Advancement Mission, Vision and Values and Statements

The mission of University Communications and Marketing is to increase awareness of California State University, East Bay, help shape and enhance the university's image, and advance its objectives among all of its constituencies through integrated, strategic communications.

The role of University Communications and Marketing is to develop strategies, create standards and produce a wide range of communications in support of key university priorities and initiatives, including development, brand marketing and enrollment management.

The work of University Communications and Marketing includes:

  • Development Publications and Marketing
  • Public and Media Relations
  • Employee and Alumni Publications
  • Advertising, Awareness, and Advocacy Campaigns
  • Enrollment Development/Recruitment Publications and Marketing Collateral
  • Emergency Communications

University Communications and Marketing professionals area also available to consult on institutional branding, publications, marketing communications, editing and news and promotion.

The mission of the Office of Alumni Relations is to cultivate lifelong relationships with alumni and encourage their continued association with California State University, East Bay.

The role of Alumni Relations is to create opportunities to reconnect and maintain established relationships with alumni; provide support for the Cal State East Bay Alumni Association, including their Board of Directors, membership campaigns, and events; and create innovative strategies to provide additional value and benefit to the CSUEB alumni experience.

The work of Alumni Relations includes:

  • Alumni Events
  • Alumni Association Membership Development
  • Alumni Connections
  • Alumni Web Site & Online Community Content Management
  • Alumni Awareness and Advocacy Campaigns

The mission of the Annual Fund program is to raise current use gifts and pledges of up to $10,000. Annual gifts are usually $1,000 or less and are typically made to department Leadership Funds and scholarships.

The role of the Annual Fund program is to expand knowledge of the university’s mission and to solicit potential donors capable of making gifts up to $10,000 through annual direct mail and telemarketing campaigns and through personal solicitation.

The work of Annual Giving includes:

  • Departmental Leadership Funds
  • Unrestricted Funds
  • President’s Circle ($1,000+ donors)
  • Faculty/Staff campaign
  • Parents’ campaign
  • Direct mail, e-campaigns, and telephone campaigns
  • Departmental giving support including giving websites, letter writing, newsletter and web content, scholarship fund creation, presentations and other fundraising assistance.

The mission of the Major Gifts program is to develop and implement comprehensive fundraising strategies for qualification, cultivation and solicitation of gifts and pledges of $25,000 or more from individuals, corporations and foundations.

The role of the Major Gifts program is to identify donor interest and to match that interest with funding needs throughout the university.

The mission of the Corporate and Foundation Relations program is to facilitate and strengthen strategic corporate and foundation partnerships for California State University, East Bay. Corporate and Foundation Relations represents broad priorities across campus with the goal of developing mutually beneficial relationships and alliances with local, national and international corporations and foundations.

The role of Corporate & Foundation Relations is to:

  1. Increase private giving from corporations and private foundations
  2. Deepen our corporate and foundation relationships in the community
  3. Serve as a resource for CSUEB faculty & staff to encourage, facilitate and assist in submitting private funding proposals
  4. Enhance the overall image of CSUEB externally, and that of UA internally

The mission of the Donor Relations program is to organize and implement events focused on alumni and donors and manage donor stewardship activities.

The role of the Donor Relations program is to organize stewardship events for both current and previous donors and all other donor relations activities such as the Annual University Gala, the Annual Scholarship Luncheon and the President’s Circle Recognition Reception.

The work of the Donor Relations program includes:

  • Donor communications
  • Annual donor recognition lists
  • Donor recognition initiatives
  • Alumni and donor events

The mission of Advancement Services is to support administratively all functions of the Office of University Advancement and the Cal State East Bay Educational Foundation.

The role of Advancement Services is to manage state funds and donor funds, respond promptly and accurately to requests regarding the status and transfer of donor funds and to prepare or support the preparation of financial statements, gifts activity and fund reports.

The work of Advancement Services includes

  • Maintenance of the alumni/donor database
  • Gift acceptance and receipting as well as donor acknowledgement for all philanthropic contributions to the university
  • Providing up-to-date alumni/donor mailing lists and current giving reports to campus units
  • Set up of new donor funds (Educational Foundation) on behalf of campus units
  • Providing fund financial statements to associated campus units
  • Transfer of available funds to the disbursements of benefiting units
  • Annual transfer of endowment payouts and reports to benefiting units
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