Advertising Minor

Why Should I Declare a Minor in Advertising?

Advertising is recognized as an important element of a firm’s integrated marketing communication. Students will learn about the changing world of today’s mass media and the strategies used by businesses to create and sell products and services. The minor teaches students the skills needed to research consumer needs, wants, and desires; placing strong emphasis on what this mix means in terms of a company’s offerings. Students with advertising skills are in demand for the advertising and public relations departments of corporations and not-for-profit organizations, in radio, television, newspapers and magazines, and in specialty firms such as direct mail, outdoor and new media advertising, marketing research agencies, production shops, and syndicated data services.