Google Analytics 4

 

Overview

You can utilize a variety of advanced features in Google Analytics 4. The tutorials listed below will assist you in getting more in-depth with your data. You'll notice a few differences in the data with the new Google Analytics 4

Universal Analytics displayed Pageviews, Visits, Unique Pageviews, Average Time on Site, and Bounce Rate.

With Google Analytics 4, you'll see:

• Views
• Sessions
• Users
• Engagement Rate
• Average Engagement Time

You can find more about comparing metrics between Universal Analytics and Google Analytics 4 within Google's Documentation: https://support.google.com/analytics/answer/11986666#bounce_rate_vs_engagement_rate&zippy=%2Cin-this-article

 

Documentation

• Google Analytics 4: How to get site specific data
• Google Analytics 4: List of Explorations
• Google Analytics 4: Get started with Reports
• Google Analytics 4: Get started with Explorations
• Google Analytics 4: Apply segments and filters, and view users
• Google Analytics 4: Data Differences between UA and GA4
  • Note: If you were previously familiar with Universal Analytics, please review the data differences that came with GA4.
• How to Submit an Access Request for Google Analytics

 

Google Analytics 4 Online Training Courses

• Google Analytics 4 Training (Google) 
• Google Analytics 4 Essential Training (LinkedIn Learning)
• Advanced Google Analytics 4 (LinkedIn Learning)