Cascade Training

GA4 Exploration Documentation

Google Analytics 4 Explorations

Overview

This is a documentation page for all of the campus' explorations maintained by the Web Services team at CSU East Bay. Each exploration has its own section with a summary of what it contains. All of these explorations can be found on the Google Analytics 4 Explore Tab.

Note:

If you have not given access to Google Analytics you must request access to view these explorations. You must make a access request here, choose Google Analytics and give information on what you need the platform for.

Here is some information to better understand how to utilize Explorations.

List of Explorations

The College of Business & Economics exploration report contains metrics of the past 30 days for all department sites under the umbrella of the College of Business & Economics. Below are each metric and metric definition available in this particular exploration report.

Metric Available	Metric Definition
Views	The number of mobile app screens or web pages your users saw. Repated views of a single screen or page are counted.
Active Users	The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.
Sessions	The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Average Session Duration	The average duration (in seconds) of users' sessions.
Average Engagement Time per Session	The average engagement time per session.
Entrances	The number of times that the first event recorded for a session occurred on a page or screen. Learn more
Bounce Rate	Bounce rate shows the percentage of sessions that weren't engaged. Bounce rate is the inverse of engagement rate. For example, let's say someone visits your website, reads some of your content for less than 10 seconds, and then leaves. While they were on your website, they didn't trigger any events or visit any other pages. Google Analytics will count the session as a bounce. As a result, the bounce rate percentage will increase.
Exits	The number of times that the last event recorded for a session occurred on a page or screen. Learn more

The College of Education & Allied Studies exploration report contains metrics of the past 30 days for all department sites under the umbrella of the College of Education & Allied Studied. Below are each metric and metric definition available in this particular exploration report.

Metric Available	Metric Definition
Views	The number of mobile app screens or web pages your users saw. Repated views of a single screen or page are counted.
Active Users	The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.
Sessions	The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Average Session Duration	The average duration (in seconds) of users' sessions.
Average Engagement Time per Session	The average engagement time per session.
Entrances	The number of times that the first event recorded for a session occurred on a page or screen. Learn more
Bounce Rate	Bounce rate shows the percentage of sessions that weren't engaged. Bounce rate is the inverse of engagement rate. For example, let's say someone visits your website, reads some of your content for less than 10 seconds, and then leaves. While they were on your website, they didn't trigger any events or visit any other pages. Google Analytics will count the session as a bounce. As a result, the bounce rate percentage will increase.
Exits	The number of times that the last event recorded for a session occurred on a page or screen. Learn more

The College of Letters, Arts, and Social Sciences exploration report contains metrics of the past 30 days for all department sites under the umbrella of the College of Letters, Arts, and Social Sciences. Below are each metric and metric definition available in this particular exploration report.

Metric Available	Metric Definition
Views	The number of mobile app screens or web pages your users saw. Repated views of a single screen or page are counted.
Active Users	The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.
Sessions	The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Average Session Duration	The average duration (in seconds) of users' sessions.
Average Engagement Time per Session	The average engagement time per session.
Entrances	The number of times that the first event recorded for a session occurred on a page or screen. Learn more
Bounce Rate	Bounce rate shows the percentage of sessions that weren't engaged. Bounce rate is the inverse of engagement rate. For example, let's say someone visits your website, reads some of your content for less than 10 seconds, and then leaves. While they were on your website, they didn't trigger any events or visit any other pages. Google Analytics will count the session as a bounce. As a result, the bounce rate percentage will increase.
Exits	The number of times that the last event recorded for a session occurred on a page or screen. Learn more

The College of Science exploration report contains metrics of the past 30 days for all department sites under the umbrella of the College of Science. Below are each metric and metric definition available in this particular exploration report.

Metric Available	Metric Definition
Views	The number of mobile app screens or web pages your users saw. Repated views of a single screen or page are counted.
Active Users	The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.
Sessions	The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Average Session Duration	The average duration (in seconds) of users' sessions.
Average Engagement Time per Session	The average engagement time per session.
Entrances	The number of times that the first event recorded for a session occurred on a page or screen. Learn more
Bounce Rate	Bounce rate shows the percentage of sessions that weren't engaged. Bounce rate is the inverse of engagement rate. For example, let's say someone visits your website, reads some of your content for less than 10 seconds, and then leaves. While they were on your website, they didn't trigger any events or visit any other pages. Google Analytics will count the session as a bounce. As a result, the bounce rate percentage will increase.
Exits	The number of times that the last event recorded for a session occurred on a page or screen. Learn more