Business Administration

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and prepares them for success in their professional careers.

The B.S.B.A. major program is structured around core courses that enable students to develop a general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing elective business courses that will further strengthen their preparation in their chosen concentration.


We Offer:

Online programs are for anyone who has already completed their lower-division general education breadth requirements. Only upper-division, major requirements will be taken completely online.


Your Future

Career Opportunities Include:

Accountant • Administrative Assistant • Auditor • Banker • Business Analyst • Business Consultant • Entrepreneur • Data Analyst • Financial Analyst • Marketing Manager • Market Research Analyst • Sales Representative


Future Income:

Visit the Bureau of Labor Statistics to learn more about the outlook for your future career.


View Catalogs

By Department

Department of Accounting and FinanceDepartment of Economics | Department of Management | Department of Marketing

University Catalog

Courses You Might Take

ACCT 210 - Introduction to Financial Accounting

An introduction to basic financial accounting concepts and procedures. Students learn how to identify, record, and interpret the effects of economic events on financial statements for financing, investing, and operating decision-making.

ACCT 220 - Legal Environment of Business

A course about the legal and institutional setting in which business operates. Learn about the nature, sources, functions, and processes of law and legal reasoning relating to the U.S. court system, court procedures, alternative dispute resolution, ethics, contracts, torts, basic criminal law and intellectual property.

FIN 300 - Financial Management

Theory and practices that underlie the financial manager’s decision-making process. Capital investment analysis, cost of capital, risk and return, and market valuation of the financial assets.

MKTG 300 - Marketing Principles

An overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Students become familiar with the scope, the process, and the role of marketing in business firms and non-profit organizations.

MGMT 350 - Decision Science

Students learn problem solving and quantitative reasoning skills for effective decision making, such as decision analysis, optimization, simulation and forecasting. Students formulate quantitative models to address real world problems and solve them using spreadsheet software.

MGMT 450 - Project Management

Explore processes, tools and techniques required in managing projects. Topics include project selection and strategic alignment, project scope, time, cost and resource management, risk management, project control.

Contact Us

College of Business and Economics
  • California State University, East Bay
  • 25800 Carlos Bee Blvd
  • VBT 129
  • Hayward, CA 94542