The Department of Communication integrates theories and criticism with the essential skills for media production, professional engagement, and meaningful research. 

Graduates can make a positive, professional, and important contribution to communication theory and research, strategic communication, media production, and communication and media studies. Students will study, research, and analyze the perspectives that will lead to them becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media and the long history of the relationship between communication, self, and society. They will be prepared for a broad array of careers or graduate studies.


We Offer:


Your Future

Career Opportunities Include:

Advertising Specialist • Brand Strategist • Business Reporter • Communications Specialist • Content Marketing Manager • Digital Strategist • Journalist • Managing Editor • Marketing Coordinator • News Anchor • Publicist • Sales Specialist • Social Media Manager • Video Producer • Web Producer • Writer


Future Income:

Visit the Bureau of Labor Statistics to learn more about the outlook for your future career.


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Department of Communication

University Catalog

Courses You Might Take

COMM 203 - Communication Theories

Students identify, analyze, and apply a broad spectrum of communication theories. Includes traditional and critical perspectives, with emphasis on cultural and diversity issues, and the impact of emerging media technologies.

COMM 206 - New Media in the Digital Age

Interrogate how the social, political, and cultural landscape has changed in relationship to digital media technologies. Develop critical resources to better understand the history and future of these new media technologies and emerging communicative forms.

COMM 235 - Famous Politics: Media, Celebrity and Social Life

Examine the role of celebrity in our social/political lives. We explore electoral politics as well as cultural politics and larger global politics as they relate to the phenomenon of celebrity.

COMM 240 - Visual Communication and Culture

Students become critical readers of visual images by employing a variety of communication-based theoretical frameworks and analytical approaches to visual artifacts, texts and acts. Explore how visual images persuade. Students select examples of visual rhetoric to analyze, which culminates in an essay and creative project of their choosing.

COMM 256 - Persuasion Theory and Practice

Students identify, examine, and apply theories of persuasive communication. The course emphasizes cultural and diversity variables, media, and strategic applications.

COMM 433 - Discourses of Difference

Students analyze, critique and create forms of spoken, written and visual communication that engage concepts of “difference”. Topics may include gender, race, class, ethnicity, sexual identity, age, ability, and mental health.

Contact Us

Department of Communication
  • California State University, East Bay
  • 25800 Carlos Bee Blvd
  • Meiklejohn Hall, MI 3011
  • Hayward, CA 94542